In-house expertise
These specialist teams make it happen by creating stories and innovating to ensure Blue Yonder’s insight offers a competitive edge that you won’t find with other agencies.
Develop winning products
Developing & testing your ideas and products anywhere in the world. We allow you to proceed with confidence.
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Frequently asked questions
We hope you find these FAQs and short answers useful. If there is anything further that you would like to know, please get in touch via the contact form below.
Consumer insight is a deep understanding of consumers’ needs, preferences, behaviours, and motivations. It involves gathering and analysing data to gain valuable information about customers, which businesses can use to make informed decisions and create products or services that better meet consumer expectations.
Market research is the process of gathering, analysing, and interpreting data about a specific market, including its consumers, competitors, and industry trends. It helps businesses make informed decisions, develop marketing strategies, and understand customer preferences to meet their needs effectively.
Mixed methods research is an approach that combines both qualitative and quantitative research methods within a single study. It allows researchers to gather and analyse data from multiple sources, providing a more comprehensive understanding of a research problem. This approach involves collecting both quantitative data (such as surveys or product testing) and qualitative data (like interviews or observations) to address research questions from different angles. Researchers then integrate and interpret the findings to draw more robust conclusions, making mixed methods research valuable in a wide range of fields and research topics.
Research and innovation are closely related processes that drive progress and development in various fields.
- Research involves systematic investigation, exploration, and analysis of existing knowledge or the pursuit of new knowledge. Researchers aim to gather data, conduct experiments, and study existing literature to expand our understanding of a subject or solve specific problems.
- Innovation is the practical application of research findings or the creation of new ideas, products, services, or processes. It involves taking the knowledge gained from research and using it to develop something new, improve existing methods, or introduce novel solutions to address challenges.
In essence, research provides the foundation of knowledge, and innovation transforms that knowledge into tangible advancements that companies can benefit from. These processes are fundamental drivers of progress, change and growth.
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