Pack development & testing2023-11-27T10:18:03+00:00

SOLUTIONS

Pack development & testing

Develop: 2nd stage of innovation

Best in class R&D insight

Pack development and testing are crucial aspects of product development, especially in the world of FMCG. Here is why… 

  • Quality assurance: high quality packaging leads to satisfied customers and repeat business

  • Cost efficiency: identify pack problems during development and testing to save time and money

  • Innovation: testing provides valuable feedback to enhance and improve the packaging

  • Market adaptation: helps to understand customer preferences to adapt packaging for specific markets

  • Time to market: rapid, iterative testing facilitates adaptation to change market demands enabling quicker product launches

  • Branding: enhance brand reputation and encourage customer loyalty

Pack test benefits

The benefits of pack development and testing is multi-dimensional: product quality, customer satisfaction, risk mitigation, cost efficiency, innovation, time-to-market, customer confidence, and long-term savings.  Investing in thorough development and testing processes are essential for success.  

We offer:

  • Technical qualitative testing

  • Central location test (CLT)

  • Home usage test (HUT)

  • Real world and digital

  • UK and International

  • Benchmarking

  • Claims

  • Stress testing

  • Shelf tests

Packaging design research insight

Packaging design research is complex but it is clear that any package design must consider two key things: visual impact and functionality.

Find out why packaging design is so important to get right and exactly what your product packaging needs are from the outset.

Packaging Design Research

Product Testing UK Centre of Excellence

Work out of the best global, R&D testing facility. Based in Leeds, it’s the UK’s newest, most state of the art R&D facility, built to ISO standards and created in collaboration with global client technical teams.

  • 12 identical sensory booths, 3 showers and 4 toilets

  • Laundry with 10 washing machines and 4 tumble dryers

  • Central control and prep room with call assistance

  • Designed with R&D teams, for R&D teams

  • It delivers a single solution for end-to-end product testing: recruitment, preparation, assessment, analysis, reporting

  • Built during the global pandemic, it follows a one way system to maximise team and participant safety

  • Hire our facility with options for field & tab, panel recruitment, testing facility and qualitative viewing services

  • Virtual 3D tour – get a fully immersive experience and preview the research space we have available

Product Testing UK Centre of Excellence

Work out of the best global, R&D testing facility. Based in Leeds, it’s the UK’s newest, most state of the art R&D facility, built to ISO standards and created in collaboration with global client technical teams.

  • 12 identical sensory booths, 3 showers and 4 toilets

  • Laundry with 10 washing machines and 4 tumble dryers

  • Central control and prep room with call assistance

  • Designed with R&D teams, for R&D teams

  • It delivers a single solution for end-to-end product testing: recruitment, preparation, assessment, analysis, reporting

  • Built during the global pandemic, it follows a one way system to maximise team and participant safety

  • Hire our facility with options for field & tab, panel recruitment, testing facility and qualitative viewing services

  • Virtual 3D tour – get a fully immersive experience and preview the research space we have available

Frequently asked questions

We hope you find these FAQs and short answers useful. If there is anything further that you would like to know, please get in touch via the contact form below.

What is packaging development?2023-11-09T17:10:00+00:00

Packaging development is the process of designing and creating the packaging for products. It involves choosing the right materials, shape, size, and graphics to protect and market the product effectively. This process includes aspects like structural design, graphic design, material selection, and compliance with regulations to create packaging that is both functional and visually appealing.

What is pack testing?2023-11-09T17:09:27+00:00

Pack testing, or packaging testing, is the evaluation of a product’s packaging to ensure it meets quality, safety, and functional standards. This process involves assessing factors such as durability, protection of the product, ease of use, and compliance with regulations. Pack testing can also include consumer testing to gauge the packaging’s appeal and effectiveness in attracting and informing consumers. It is a crucial step in ensuring that the packaging effectively serves its purpose.

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Tell us about your goals. Whatever the stage, whatever the horizon, let’s find a way to get your business an edge.

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