Our Approach

Our roots are in technical R&D. We’re trained by global companies to identify the smallest tweaks in product designs that really make a difference to consumers.

Handle two millimetres too small? Fragrance hedonics not quite right at a particular moment in the usage journey? No details go uncovered, whether the focus is ergonomics, hedonics, aesthetics…we know the precision R&D teams need to make decisions, and we help you set and refine the guardrails for product development.

As we’ve grown, so too has our scope. We regularly work on strategic brand pieces, or deep dive into unmet category needs. But our ethos remains the same; the rigorous approaches, the inquisitiveness. The search for the ‘why’, ‘so what’ and ‘what next’ are just as applicable to strategic global work as they are to product design.

With any brief, it’s about relentless practicality. What’s in scope, who’s using the outputs, what do they need to know and what will make them sit up and listen? Because an insight is useless unless it drives business change.

About Us

We’re a crack team of quallies with an eclectic range of interests and expertise, including keynote speakers, performers, industry trainers, and workshop facilitators. What brings us together is our curiousness about what underpins behaviour, how to influence it, and our ongoing quest for innovative methods to drive positive change. (It’s not just about the fluffy scarves and oversized glasses, although we do have a few of those between us )

How we do it

You name it, if it’s qual, it’s probably in our toolkit. We offer a range of in-person, online, ethno, synchronous, asynchronous, in the moment, communities…yawn. Everyone can throw out a few buzzwords.

It’s about using the most appropriate techniques to answer the challenge. Sometimes that’s something experimental, sometimes it’s tried and tested, and sometimes it’s just about keeping it really simple to work within a time or investment constraint so you can make a quick decision.

See our case studies for how we work (they’re much more interesting than a list of methods), and how we weave in a Blue Yonder touch of magic.

Our Expertise

"Blue Yonder combine commitment, intelligence and sensitivity to deliver excellent research and I strongly recommend them."

Global Head Insight

Client stories

“Blue Yonder work on many of our key projects; they have often designed new or built on current methodologies to enable consumers to articulate early understanding of formulations or packaging research. It’s easy to assume that you have covered everything and be caught out by a simple detail that’s only obvious after the launch.”

Global Qualitative capability lead, R&D, Unilever
Big thank you to the team as the report is amazing – so clear and well thought out.  It has landed very well here with great feedback from the stakeholders!  Also, the use of the graphs really helps the technical team to understand all the qual insights in a structured way which they are usually more comfortable with”
CTI Manager, Global FMGC Company , Your Content Goes Here

“Blue Yonder work on many of our key projects; they have often designed new or built on current methodologies to enable consumers to articulate early understanding of formulations or packaging research. It’s easy to assume that you have covered everything and be caught out by a simple detail that’s only obvious after the launch.” 

Global Qualitative capability lead, R&D, Unilever , Your Content Goes Here

Ready to talk?

Tell us about your goals. Whatever the stage, whatever the horizon, let’s find a way to get your business an edge.