Finalists.... After winning Breakthrough Agency of the Year at the MRS Awards 2020, we're absolutely delighted to be finalists in Agency of the Year 2021; it is testament to the hard work, positivity and entrepreneurial spirit of each and every one of the Blue Yonder team to have reached this stage of the awards. [...]
Extreme Prototyping: Driving behavioural change through innovation in FMCG Traditionally, there are two ways to innovate: needs vs. capabilities. Find gaps to fill based on articulated and unarticulated needs, or create new products and find a way to make them work (but just because we can doesn’t mean we should!) There is a third [...]
Hi, I’m Karen and I have a real interest in mental well-being, happiness and resilience, based on my personal and professional experiences over the last few years... During my time at Blue Yonder, I have run a few resilience training sessions and I'm keen we continue having open conversations about well-being as we start [...]
Switching Lanes: From Delivery Driver to CEO If you're looking for some #MondayMotivation, look no further than Jonathan's recent podcast with The Skills Network for their SwitchingLanes sessions. Switching Lanes celebrates success stories from people who have made significant career changes during their working life – and offers advice to those who are starting [...]
"Purpose can exist without an explicit position that reflects it to the market." -Mark Ritson There's been a bit of a fixation lately on whether brands should focus on positioning around their purpose or not. Look no further than Fundsmith LLP and Unilever this week, questioning the attention given to the 'why' behind branded mayonnaise. But I think [...]
How to fuel innovation and deliver excellence to R&D teams… Kate Binner and I are sharing Global Best Practice on how to ensure R&D teams get the technical insight they need to make the right decisions - it's all about those edges! Very excited about this one: 15 years ago, I was trained by [...]
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