Clickscape: The Need in the moment research Why most sustainability research fails to hit the mark: A rallying cry for behavioural, in the moment research - Clickscape Asking people how much they really care about sustainability is a topic that gets plenty of eye rolls in any client organisation in 2022. The main [...]
Getting practical about sustainability We need to get (really) practical about everyday sustainability: Nailing the reformulation and moments of truth. If you’re anything like me you’re doing what you can to reduce your use of single use plastic, but occasionally you have to revert back to old ways for practical reasons. For years [...]
Find the 'Edges' for Competitive Advantage Our industry is all about insight. We occasionally talk about ‘learning’, or ‘knowledge’ and, more often, we talk about ‘understanding’ – this implies something richer, something deeper, but mainly we throw around the word ‘insight’. It’s got those wonderful connotations of profundity and of an awareness [...]
ClickScape: Real Tech For Real People In this fascinating presentation, Hannah Kirk tells you everything you need to know about a piece of Blue Yonder innovation: ClickScape. ClickScape allows our researchers to gain insights from the moments that matter. “Life is just a series of moments. If you miss the [...]
Breaking through the lifestyle business brick wall! Many entrepreneurs start their business through unplanned circumstances, and often set off without a plan, just working very hard and caring about their clients, and wanting to please. This can go on for many successful years and ultimately the entire lifespan of the founders, offering them a [...]
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