Unveiling Our Top Innovations of Q2 2024 At Blue Yonder, innovation isn’t just a buzzword – it is central to our business. It drives our growth, fuels our creativity, and empowers us to embrace challenges, to learn quickly, and to keep moving forward. Innovation is part of who we are, helping us navigate [...]
Utilising in the moment technology to understand symptom experience Watch this insightful webinar featuring our very own Hannah Over, Innovation Manager, and Luke Green, Innovation Executive, as they explore how this revolutionary technology, Clickscape®, has been used to track a Fibromyalgia patient’s symptom experiences with minimal disruption to their daily [...]
In the ever changing and evolving landscape of market research, the ability to perceive reality through various lenses is invaluable. Sometimes ‘wearing a different hat’ is important to enable researchers to understand diverse perspectives to create truly consumer-centric products. By exploring this idea, we can appreciate the necessity of integrating multiple viewpoints to achieve comprehensive [...]
Creating edges with insight The Consumer Packaged Goods (CPG) industry is renowned for its rapid pace and constant evolution. Finding new edges is crucial. We believe it is possible to harness cutting-edge technology to gain real-time insights and create competitive advantages in this hyper-optimised industry. There are two primary routes to achieving this: 1. [...]
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