Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]
Redefining FMCG Innovation It is no secret that innovation is key to staying ahead of the competition in the Fast-Moving Consumer Goods (FMCG) industry. Products and categories have been hyper-optimised through years of research and innovation. We are often now looking for small edges to get ahead. Research must therefore be detailed and precise in [...]
We are delighted to welcome Veenisha Fatnani, Senior Insight Executive, to our growing research team at Blue Yonder Research. Veenisha has joined us from Unilever with a wealth of client-side consumer research and market analysis experience. She is an FMCG consumer enthusiast, with expertise in personal care brands. Veenisha said [...]
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