Seeking Consumer Insights to Drive Strategic Growth

The Challenge:

The client had an urgent need to address areas of the business with declining revenue. They needed to assess and enhance the performance and appeal of multiple ventures within their estate, seeking insights into consumer satisfaction, perceived value, and overall experience. They wanted to understand each venture’s strengths and weaknesses and identify opportunities for strategic and commercial growth.

The Solution:

A blend of qualitative and quantitative research provided a complete view of customer experiences and market potential. On-site intercept surveys over four days captured quantitative insights into visitor satisfaction, perceived value, and specific preferences across the estate’s facilities. Qualitative interviews delved deeper, revealing motivations, perceptions, and loyalty factors, providing context that numbers alone couldn’t capture.

To understand broader appeal, catchment area surveys targeted local residents, uncovering awareness levels, interest in the estate, and potential draw factors. This integrated approach gave the client clear, data-driven insights to refine strategies for growth across their ventures.

The Result:

The research findings and detailed report provided essential guidance for the client’s strategic planning. Using the insights, the client refined their existing strategy, prioritising actions that aligned with both market potential and visitor feedback.

These valuable insights enabled our client to make key commercial decisions such as expanding one of the venues, optimising the footprint of another to boost profitability, and enhancing accessibility by improving parking facilities.

The data also shifted the client’s initial focus from attracting new visitors to increasing repeat visitors. The data showed that returning customers could bring higher long-term value, the client agreed that strategies to foster loyalty and encourage repeat visits would be more impactful. These insights are shaping the next steps, with the client actively exploring the most effective ways to enhance visitor experience and drive sustainable growth.

If you would like to talk through your needs, we’d love to hear from you, please contact [email protected]