A Sequential Recycling Approach Identified an Optimal Formulation – Quickly​

The Challenge:

Our client’s new ‘Ready to Drink’ (RTD) soft drink concept had tested well in France and Germany, but in France the liquid formulation wasn’t passing quant taste tests. ​

We needed to understand what French consumers expected from the product to match the concept, and win in market.

The Solution:

We tested the German formulation and iterated it across 9 sensory tasting groups.​ The development team set up in the kitchen, and reformulated live during the sessions, making adjustments to the sweetness, strength, tone and colour of the liquid.​ Drinks were served in pairs, and findings from each session were re- tested and built on in subsequent sessions.

The Result:

The written concept worked, but the German formulation needed tweaking for the French palate. ​ An optimal formulation with adjusted sweetness and flavour notes was identified and re-tested during the sessions.​ The client is moving to quant benchmarking and is confident they have a winning formulation ready to launch in market.

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