Getting practical about sustainability We need to get (really) practical about everyday sustainability: Nailing the reformulation and moments of truth. If you’re anything like me you’re doing what you can to reduce your use of single use plastic, but occasionally you have to revert back to old ways for practical reasons. For years [...]
Find the 'Edges' for Competitive Advantage Our industry is all about insight. We occasionally talk about ‘learning’, or ‘knowledge’ and, more often, we talk about ‘understanding’ – this implies something richer, something deeper, but mainly we throw around the word ‘insight’. It’s got those wonderful connotations of profundity and of an awareness [...]
Clickscape®: Real Tech For Real People In this fascinating presentation, Hannah Over tells you everything you need to know about a piece of Blue Yonder innovation: Clickscape®. Clickscape® allows our researchers to gain insights from the moments that matter. “Life is just a series of moments. If you miss the [...]
Breaking through the lifestyle business brick wall! Many entrepreneurs start their business through unplanned circumstances, and often set off without a plan, just working very hard and caring about their clients, and wanting to please. This can go on for many successful years and ultimately the entire lifespan of the founders, offering them a [...]
Rules of the game and learning from the failure of Jack's. Remember Sainsbury's failed rollout of Netto in 2014? Tesco tried something similar with the launch of Jack’s in 2018 (directly taking on Aldi/Lidl), to much fanfare, but has today (1st Feb) announced that all stores will close. Quelle surprise? Not really. Extending beyond [...]
Agile Innovation: A Partnership between Mars Wrigley and Blue Yonder Mars Wrigley lead the way in agile innovation and have restructured to deliver it; they are dedicated to disruptive innovation – both in terms of NPD and in how they achieve it. With the truest measure of NPD being real-world performance, they set themselves [...]
Finalists.... After winning Breakthrough Agency of the Year at the MRS Awards 2020, we're absolutely delighted to be finalists in Agency of the Year 2021; it is testament to the hard work, positivity and entrepreneurial spirit of each and every one of the Blue Yonder team to have reached this stage of the awards. [...]
Extreme Prototyping: Driving behavioural change through innovation in FMCG Traditionally, there are two ways to innovate: needs vs. capabilities. Find gaps to fill based on articulated and unarticulated needs, or create new products and find a way to make them work (but just because we can doesn’t mean we should!) There is a third [...]
Hi, I’m Karen and I have a real interest in mental well-being, happiness and resilience, based on my personal and professional experiences over the last few years... During my time at Blue Yonder, I have run a few resilience training sessions and I'm keen we continue having open conversations about well-being as we start [...]
Switching Lanes: From Delivery Driver to CEO If you're looking for some #MondayMotivation, look no further than Jonathan's recent podcast with The Skills Network for their SwitchingLanes sessions. Switching Lanes celebrates success stories from people who have made significant career changes during their working life – and offers advice to those who are starting [...]
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