Introduction When conducting research – whether commercial, medical, academic, or social – gaining ethics approval is often a critical step. Ethics approval ensures that research is conducted responsibly, safeguarding participants' rights, privacy, and wellbeing. If your study involves human participants, it's crucial to know when ethics approval is required, how to obtain it, [...]
We are delighted to announce that Polly has joined our qualitative team as Associate Director, bringing with her a wealth of expertise and a passion for uncovering human insights. Polly joins us from Truth Consulting, where she played a pivotal role in delivering strategic qualitative work across a wide range of sectors. [...]
Shaping What's Next: Q1 2025 Innovation Spotlight At Blue Yonder, innovation is part of our DNA. It’s what keeps us moving forward, solving problems in smarter ways, and finding new opportunities to improve the way we work and the results we deliver for our clients. It’s not just encouraged - it’s expected, and [...]
Industry: Health and Beauty Category: Personal care Location: UK Solution: Shopper testing insights “The Blue Yonder team were excellent through the preparation, execution, and reporting of the study. Lara was an excellent project manager, working proactively to help us solve any small issues within the project and ensuring we stayed on track [...]
The Brains Behind Our In-House Data Excellence Oracle are analysts, data scientists and coders, who deploy traditional and cutting edge treatments to find the edge in the data. At Blue Yonder, we are proud of the diversity and expertise of this team. Their unique talents and interests not only drive innovation but also [...]
How to Avoid Legal Challenges Making claims about a product – whether related to taste, smell, performance, or other attributes - can be a powerful marketing tool. However, if these claims are not backed by rigorous research, they can expose your company to legal challenges, competitor disputes, and reputational risks. To ensure your [...]
Uncovering insights with confidence Fragrance is incredibly emotional, but also difficult to articulate and translate. As a result, fragrance testing does pose some unique challenges. Here at Blue Yonder we have 20 + years heritage in fragrance R&D testing. Our Lab team have specialists in this area, leaning on best practices as well as [...]
For brands and researchers relying on accurate, unbiased consumer insights, understanding the effect of a first product read in sequential monadic testing is crucial. If not properly accounted for, the order in which products are presented can shape preferences and distort results, leading to misleading conclusions about product performance. If you don’t get it [...]
Industry: FMCG Category: Homecare Location: Leeds Solution: Qualitative In-home Visits "This study changed how we see our customers. Watching them do these tasks in real time gave us insights we’d never get from surveys or reports. Now we know exactly what matters to them, and we’re confident our next innovations will truly [...]
International Women's Day 2025 Episode Four In this special episode of Beyond the Yonder, we mark International Women's Day with a deep dive into the challenges and opportunities women face in the workplace. This episode is hosted by Karen Schofield, Head of People and Qual at Blue Yonder, and features: Ellie Atack, [...]
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