It is a well-known fact that artificial intelligence (AI) is reshaping the landscape in market research. But here’s the thing: while AI is an incredibly powerful tool, it isn’t a magic wand. AI is not something that should drive us; it assists rather like an intern. It can be a great help, but you still [...]
Elliot Hollamby-Jones, a global leader in upstream R&D at Bayer Consumer Health, has a proven track record of driving innovation in physical product development. Drawing on experience from renowned brands like Gymshark and Dyson, Elliot’s career reflects his ability to adapt and refine research processes to meet diverse challenges. In this article, we delve [...]
Stephanie Jones, NPD Manager at Additional Lengths, brings a wealth of experience to the discussion on agility in research. As both a manufacturer and retailer of hair extensions, her team’s processes require constant adaptability. In this interview, Stephanie shares actionable insights on making research more agile and impactful, drawn from her role and experiences. [...]
When making data-driven decisions on product development and to advance your superiority journey, you are likely to have a need to: Select the best product from multiple prototypes Understand consumer preferences and identify potential market winners Optimise product features, or communication strategies before launch So, how do you know which method is most suited [...]
Blue Yonder has officially launched a logistics hub aimed at streamlining product handling and enhancing support for its clients. Located in West Yorkshire and close to UK infrastructure (A1/M1), this central facility offers a comprehensive suite of services, including product sourcing, secure packing, de-branding, customised labelling, and more. Designed to provide maximum flexibility, the [...]
Blue Yonder's Top Innovations in Q3 2024 At Blue Yonder, innovation is the thread that ties everything we do together. It’s not just a goal; it’s a mindset that drives us to explore, experiment, and overcome challenges in creative ways. Our commitment to innovation helps us adapt, grow, and remain leaders in our [...]
Using AI and Humans to drive Agile across the R&D process What to expect... 2024 has been a pivotal year for AI, with numerous new methods quickly becoming mainstream. However, achieving perfect knowledge and true agility in R&D remains a challenge for many organisations. Since launching the Campaign for Real Innovation (C4RI) in [...]
Sustainability has always been a consideration at Blue Yonder Research, but we waited for the right moment to formally solidify our commitment. We have recently become the newest MRS Climate Pledge signee, which marks a natural step forward in this journey, one we approach with careful intention. We wanted to ensure we had the [...]
We were delighted to sponsor and attend the EuroSense 2024 conference in Dublin. The event provided exciting insights into the evolving trends in product and sensory research, touching on key themes that will shape the industry. Here are some of the standout insights that surfaced, offering actionable takeaways for both researchers and industry leaders alike. [...]
The context During our early morning workshop at Eurosense 2024, we introduced attendees to Clickscape©, a small, Bluetooth-connected button created to capture in-the-moment insights, such as fragrance, taste, or other sensory inputs as they happen. The button syncs effortlessly with an app and a dashboard, offering an intuitive way to capture genuine, real-time [...]
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