Industry: Entertainment/Gaming Category: Online/digital gaming Solution: Online segmentation Location: Europe "Working with the team was a fantastic experience from start to finish. We were thrilled with the segmentation work, the collaboration was seamless, especially during the segment creation phase, where Blue Yonder’s expertise really shone. We trusted them to deliver insights that [...]
Key Takeaways in AI, Agility, and Emotion in Research Episode Five Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science. From cutting-edge AI applications to [...]
Industry: Food and Beverage Category: Savoury snacks Location: U.S. Solution: Online usage and attitude survey The Challenge: Our industry-leading client, Nairn’s, was preparing to introduce innovative new product developments (NPD) across the U.S. market. Before doing so, they needed a robust understanding of the savoury snacks category, specifically, how consumers currently [...]
Q2 Innovation Awards: Celebrating ideas that drive us forward Innovation drives everything we do at Blue Yonder – from smarter problem-solving to creating new opportunities for our clients and our teams. It’s not just encouraged, it’s part of who we are. Our Q2 Innovation Review captured that spirit once again, with plenty of [...]
Industry: Retail Category: Ambient food Solution: Online survey Location: UK Nationwide “Huge thanks to the team for all the hard work on this project. The segmentation work and insights have been incredibly helpful in shaping our thinking and giving us a stronger direction for the ambient category. Great job!” [...]
Industry: Food and Beverage Category: Confectionery Location: UK nationwide Methodology: Online survey "Thank you so much for your support in pulling everything together within such tight timelines. It’s been a fast-paced and whirlwind process, but incredibly insightful." The Challenge: The client sought to gain a deeper understanding of the [...]
Strong relations driving innovation and new category success Launching something new? Whether it’s a category-first innovation or a bold product pivot, it is never easy. It takes more than great ideas and robust research design. It takes trust, communication, and a partner who’s as invested in the outcome as you are. At the [...]
Smarter, Faster Innovation Without Breaking the Budget OR Compromising Quality How do you deliver more insights with less budget? Are you expected to maximize existing data assets before commissioning new research? Or perhaps you're juggling the need to explore AI and fresh innovations – on top of your day job? These [...]
Industry: Health and Beauty Category: Personal care Location: France Product: Cold wax strips “We were thrilled with the results - clear, actionable insights that will directly shape our product strategy. A fantastic piece of work!” The Challenge: As a market leader in wax strips, the client had already achieved [...]
Introduction When conducting research – whether commercial, medical, academic, or social – gaining ethics approval is often a critical step. Ethics approval ensures that research is conducted responsibly, safeguarding participants' rights, privacy, and wellbeing. If your study involves human participants, it's crucial to know when ethics approval is required, how to obtain it, [...]
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