Industry: FMCG Category: Food Location: UK Solution: Ethnographic Brand Mapping "After struggling to gain traction against category giants, the insights from this study were a game-changer. The team didn't just help us find a place in the market; they carved out a leadership position for us. Now our product isn't just another [...]
Industry: FMCG Category: Food Location: UK Solution: Quant Assessment Toolkit "Blue Yonder transformed the once-stagnant pasta aisle into a hub of innovation and excitement. Their insights and strategies have reignited our passion and confidence in the category's growth potential." From boredom to boom: Unleashing hidden potential with Blue Yonder [...]
Blue Yonder Innovation Awards Q2: April to June 2023 We are proud to announce the winners of our Quarterly Innovation Award for Q2! The competition was incredible for this quarter, arguably our best review yet! Everyone in the team has worked so hard and presented their innovations fantastically, however we [...]
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