In the ever changing and evolving landscape of market research, the ability to perceive reality through various lenses is invaluable. Sometimes ‘wearing a different hat’ is important to enable researchers to understand diverse perspectives to create truly consumer-centric products. By exploring this idea, we can appreciate the necessity of integrating multiple viewpoints to achieve comprehensive [...]
Creating edges with insight The Consumer Packaged Goods (CPG) industry is renowned for its rapid pace and constant evolution. Finding new edges is crucial. We believe it is possible to harness cutting-edge technology to gain real-time insights and create competitive advantages in this hyper-optimised industry. There are two primary routes to achieving this: 1. [...]
We are excited to share key insights from our recent in-person Campaign for Real Innovation (C4RI) event. This event focused on practical ways to foster a culture of innovation within your business and across various industries. Our breakfast briefing featured valuable contributions from expert speakers including Liga Magdalenoka-Keen, Director of International Insights at Scientific [...]
The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
Cultivating a Culture of Innovation As part of our recent event, Innovate & Elevate: Amplifying a culture of innovation, we interviewed Ben Diamant, an accomplished inventor and the head of design and product management at CMD. In this insightful discussion, Ben emphasises that while great ideas and robust processes are [...]
Embarking on the journey of Research and Development (R&D) excellence requires more than just expertise; it demands a meticulous approach, a deep understanding of consumer perceptions, and a relentless pursuit of innovation. At Blue Yonder Research, we've honed these qualities over two decades of collaboration with industry leaders, empowering R&D teams to unlock their [...]
Celebrating Blue Yonder's Innovation Awards Q1 2024 At Blue Yonder we believe that to foster a culture of innovation, it need to be celebrated across the company. Each quarter, we gather to celebrate the many innovations across our teams. Every team presents their most notable innovation of the quarter, and the entire company [...]
Industry: Pet food Location: UK Solution: Panel recruitment & Qual HUT “Just wanted to highlight that as always, Abbie is an absolute pleasure to work with. Every project feels like it has her 100% focus, and she brings such a depth of empathy and understanding for our project goals, I often find [...]
A Strategy for Eliminating Bias In the complex world of product testing, understanding human behaviour is crucial. Did you know that humans inherently struggle with randomisation? When asked to test products in a sequence they choose, bias patterns emerge which can skew results and insights. Humans, as decision-makers, are prone to cognitive biases that [...]
Industry: FMCG Category: Laundry, Air Care, Lavatory Care, ADW (Automatic Dishwashing) Location: Slough & Central London Solution: Ethnography Qual Type Of Study: IHVs (In-Home Vists) & ASTs (Accompanied Shopping Trips) "This was so useful – having the ability to have someone asking questions in the correct way, and observing our consumers using [...]
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