Claims Webinar: Making Sure You WIN

Methodological Innovation in Claims

Our webinar was led by Kate Binner, Head of Sense:Lab, and Richard Heath, Managing Director, on 7th June 2023.  This 40 minute recorded session is both practical and inspirational in equal measure.

Learn how to make sure your claims win where they matter.

This on-demand webinar covers:

  • Designing and testing methodologies:
  • Find the right methodology for your claim to beat the competition
  • Run agile pilots to gain confidence before high time and money investment
  • Understand strengths and weaknesses of different approaches
  • Working to global best practice: ensure claims are legally robust whilst giving claims the best chance of success
  • Creating claims portfolios: create powerful portfolios to withstand legal challenge
  • Ensuring claims are compelling: just because we can make a claim, doesn’t mean we should – make sure consumers buy into claims
  • Bringing great claims to life: trade marketing is a core part of claims. We’ll train delegates in how to create powerful video testimonials and engaging presentations to win internal and external stakeholder buy in.

Watch On-Demand

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Making Sure You WIN in the Real World

Claims are a huge part of how we experience products: on pack, in TVCs, in magazines, on social media, on giant, digital billboards in Times Square (Yes, our name has been up there in lights!). A product may deliver superiority, but to truly succeed, it needs to have another edge: a compelling claim that drives purchase.

Often, claims studies are expensive: the greater the risk of competitor challenge, the higher consumer numbers are needed. If claims then fail, timelines slow, budgets are diminished. We need to change this: we need to innovate in the claims space.

Global leaders in FMCG Claims, R&D and Product Testing, we work with some of the world’s biggest brands, and will be sharing innovative approaches to claims research which are proven to ensure we win in the real world.

73% of guys in a consumer study preferred AXE fragrance scent to Blue de Chanel

*Source Blue Yonder Research 2022

Meet the speakers…

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