Introduction

Blue Yonder Research Ltd (referred to as “we”, “us”, or “our”) is committed to protecting the privacy and personal data of our users. This Cookie Policy explains how we use cookies and similar technologies on our website and how you can manage your preferences.

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are used to make the website work more efficiently, as well as to provide information to the owners of the website. Cookies can be set by the website you are visiting (first-party cookies) or by third-party websites who provide content or services on the website you are visiting (third-party cookies).

Why do we use cookies?

We use cookies for several reasons, including:

  • To make our website work more efficiently;
  • To personalise your experience on our website;
  • To analyse how our website is used and to improve our services;
  • To serve targeted advertising to you on other websites.

What types of cookies do we use?

We use the following types of cookies:

Strictly necessary cookies:

These cookies are essential for the website to function properly and cannot be disabled. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms.

Functional cookies:

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Analytic cookies:

These cookies are used to understand how visitors interact with the website. They help to provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies:

These cookies help us to understand and analyse key performance indexes of the website which allows us to make improvements and deliver a better user experience for visitors.

Advertisement cookies:

These cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

Other cookies:

There are some uncategorised cookies that are being analysed and have not been classified into a category yet.

How to manage cookies?

You can manage your cookie preferences by using the cookie consent tool on our website or by adjusting your browser settings to disable cookies. Please note that disabling cookies may affect your user experience and the functionality of our website.

Changes to this policy

We may update this Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page. You are advised to review this Cookie Policy periodically for any changes. The date at the top of this policy indicates when it was last updated.

Contact us

If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us at [email protected]. Or you can read our privacy notice here.