Curion and Blue Yonder Join Forces Expanding U.S. and U.K. Leadership in Product Insight and Innovation
Deerfield, IL and Leeds, U.K. Curion, a leader in uncovering the human truths behind products, today announced its merger with Blue Yonder Research, one of the U.K.'s foremost R&D product insight agencies. Together, the two companies will create a powerful transatlantic partnership built on a shared belief: that the products people remember most are the ones that connect on a human level.
For more than 5 decades, Curion has helped the world's top brands transform sensory and consumer understanding into products that win in market. Blue Yonder has built its reputation helping companies "ignite, develop, and deliver" innovation grounded in real-world behaviour. The union brings together Curion's expansive reach across six consumer testing centers and predictive analytics with Blue Yonder's deep expertise in R&D and innovation testing giving clients seamless insight from spark to shelf on a global level.
"Curion and Blue Yonder share a belief that great products start with real human understanding," said Steve Jungmann, CEO of Curion, "by bringing our teams together, we're creating a global partner to help brands innovate with confidence, and move from idea to in-market with speed, clarity, and empathy."
"Joining Curion feels like a natural evolution," added Jonathan Million, CEO and Founder of Blue Yonder Research. "We've always been driven by a passion for understanding what motivates consumer purchases, from the small decisions to the everyday moments behind them. Curion brings the scale, technology, and reach to amplify that passion globally."
Why This Merger Matters
Blue Yonder has earned a strong reputation as a true specialist in R&D and innovation research, operating across the three stages of Ignite, Develop, and Deliver to help brands move from identifying market needs to creating winning products ready for launch. By joining forces, Blue Yonder's innovation-first mindset meets Curion's sensory science and predictive analytics expertise, enabling brands to make confident, insight-driven decisions across the full product lifecycle.
This merger strengthens Curion's ability to deliver holistic, human-centered insights across geographies and categories. For clients, it means broader access to talent, technology, and Global markets delivering insights that bridge curiosity and commercial success.
About Curion
Curion uncovers the human truths behind products across the Food & Beverage, Home, Health & Personal Care, Restaurant and Durable Goods industries. By combining the art of observation with the science of insight, Curion helps brands create products that people remember and reach for again and again. Through immersive research, advanced analytics, and proprietary tools like Curion Score® and PULSE™, Curion supports every stage of product innovation—from idea to market success. Learn more at www.curioninsights.com.
Media Contacts:
Curion – Patricia Manos, SVP Marketing & Consumer Experience, [email protected]
Blue Yonder – Becky Coates, Associate Director of Marketing, [email protected]
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