Sexual wellbeing. Everybody needs it, but how do you sell it?
Needs vary hugely across people within one country, let alone the 7 major markets our client needed to master. How to bring a global positioning to life in each market? Which messages to dial up? How to retail? How to disrupt a category caught between practicality and social acceptability?
What we did
We went back to basics. Explored needs. Understood the practical realities. The emotions. The fears. We went into store. We used tech to let people share their true selves and needs without embarrassment. Then we brought it all together in video nuggets. Easy to view and share around a global stakeholder network. And so the strategy moves forwards. It’s about making the complex simple.
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