At Shelf Impact
Nailing a product’s performance is one thing, actually getting it in home is another. How well would a category challenging pack stand out, appeal…and hold its own against its competitor set?
The Solution
200 consumers though Shopper:Lab™ reacting to the pack where it matters for the first time – at shelf. Observation, qual and quant combined to dive deep into the shopper experience – and gain at shelf advantage
The impact
Optimised graphics, sizing, price points – and absolute confidence in product performance post launch
![Impact 2](https://event-manager.co.uk/wp-content/uploads/2021/05/Impact-2.jpg)
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