Guiding Prototyping Development in an Ease-of-use Pack Handling Test

The Challenge:

We need to change the material of our OTC packs to be more recyclable. Does the change in material impact ease of use and opening? Does it offer accessibility issues?

The Solution:

SprintAI #1

N=80: Pack handling including opening and dosing tasks completed, to test usability.

Including video observation and open questions.

Impact:

Some packs offer opportunity but they need tweaking.

Enough consumer feedback has been collected to give clear direction of which packs should be developed, but the fast turnaround means product launch can remain on track.

A video edit captured consumers interacting with the packs to better communicate the challenges.

Ready to accelerate your product testing?

Let’s talk about how our agile solution can help you make faster, data-driven decisions, contact [email protected]