Balancing the practical and the emotional
In hospitality, striking a balance between function and emotion is paramount. Price, convenience, and comfort compete with tailored experiences, emotional warmth, and delight. Our task was to help a global group decipher the equilibrium of these elements, both globally and locally.
Our exploration revealed that local nuances held significant importance. While the global brand offered a sense of unity and added value to each location, it was the practical, on-the-ground facets that were truly driving value. By recognizing this, we presented a clear path for our client to refocus their efforts.
By honing in on the essential components and prioritising them, we enabled our client to target their communications and experiences more effectively. The result was a clearer, more actionable strategy that aimed directly at growth opportunities.