Proving a Cooling Effect with Evidence Pharmacists Can Trust - Blue Yonder

CASE STUDY

Industry: Healthcare

Category: Pain relief gel

Solution: CLT

Location: UK

"Given the tight timeline and the introduction of thermal imaging, the team went the extra mile to ensure everything ran smoothly. The proactive communication and troubleshooting were hugely appreciated. As always, a pleasure to work with the team at Blue Yonder."

The Challenge:

Our leading healthcare client wanted pharmacists to actively recommend their topical pain relief gel by highlighting its cooling properties. To support this claim, they needed clear, controlled evidence demonstrating that the product genuinely delivered a measurable cooling effect, giving pharmacists the proof they needed to endorse it with confidence.

The Solution:

We designed and hosted a Central Location Test (CLT) at Sense:lab, recruiting participants from our own consumer panel to ensure controlled, high-quality testing conditions.

To robustly validate the cooling claim, we combined objective measurement with consumer feedback:

Thermal imaging to visually capture changes in skin temperature
Temperature gun readings taken pre-application and at regular intervals over 11 minutes
Survey data to measure how quickly participants felt a cooling sensation

This approach allowed us to quantify both the physical temperature drop and the real-world experience of cooling.

The Result:

The findings provided strong, pharmacist-ready proof points:

Over 10% average reduction in skin temperature
100% of participants felt a cooling effect within 2 minutes
Clear visual thermal evidence to support sales conversations

The study transformed a marketing claim into credible, evidence-based validation, equipping the client with the confidence and data needed to drive professional recommendation.

Want to turn your product claims into credible proof?
Get in touch to see how we can design a robust, evidence-led study for your brand or category.

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