A Swift No Go Saves Months of Precious R&D Time

The Challenge:

We have a new fabric conditioner concept; should we launch it? What impact will it have on the current product?

The Solution:

SprintAI #1

N=30-40: kitchen environment physically dosing in washing machines.

Including video observation and open questions.

Result:

No go!

Not great news, but far better to find out early and before months of R&D time, and research money is wasted.

A video edit of consumer facial expressions is invaluable to persuading stakeholders of the need to pivot.

Ready to accelerate your product testing?

Let’s talk about how our agile solution can help you make faster, data-driven decisions, contact [email protected]