The Next Generation of Insight Leaders|Panel at IIEX Europe At this year's IIEX Europe, Gregg Archibald, the managing partner at Gen2 Advisors sat down with 3 members of the Future list : Josipa Majic, Melina Palmer and Hannah Kirk Hannah Kirk is a Innovation Manager at Blue Yonder. She joined the company [...]
Clickscape: Understanding the compounding effect of moments Every interaction with a brand no matter where we are in the purchase journey leaves an impression, positive or negative. And there are so many more of these that we think there are. In Brand:Lab and Blue Yonder we refer to this as understanding the [...]
Annual Innovation Report 2022 The world has undergone a generation-defining period of change. Whether it’s a worldwide pandemic bringing the international economy to its knees, or the changing consumer mindset that this has inspired, it has never been more important for companies to innovate. To invest the time and money required for genuine innovation. [...]
Everything Speaks: Introducing the Sustainability Moments of Truth (SusMOT) The Micro moments in life matter, they form impressions (conscious and subconscious), and make or break what we will do next. It’s what I believe, it's what Brand:Lab believes. Jan Carlzon of SAS - Scandinavian Airlines first called these moments of truth (MOT) in the [...]
Clickscape: The Need in the moment research Why most sustainability research fails to hit the mark: A rallying cry for behavioural, in the moment research - Clickscape Asking people how much they really care about sustainability is a topic that gets plenty of eye rolls in any client organisation in 2022. The main [...]
ClickScape: Real Tech For Real People In this fascinating presentation, Hannah Kirk tells you everything you need to know about a piece of Blue Yonder innovation: ClickScape. ClickScape allows our researchers to gain insights from the moments that matter. “Life is just a series of moments. If you miss the [...]
Breaking through the lifestyle business brick wall! Many entrepreneurs start their business through unplanned circumstances, and often set off without a plan, just working very hard and caring about their clients, and wanting to please. This can go on for many successful years and ultimately the entire lifespan of the founders, offering them a [...]
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