Stephanie Jones, NPD Manager at Additional Lengths, brings a wealth of experience to the discussion on agility in research. As both a manufacturer and retailer of hair extensions, her team’s processes require constant adaptability. In this interview, Stephanie shares actionable insights on making research more agile and impactful, drawn from her role and experiences. [...]
Using AI and Humans to drive Agile across the R&D process What to expect... 2024 has been a pivotal year for AI, with numerous new methods quickly becoming mainstream. However, achieving perfect knowledge and true agility in R&D remains a challenge for many organisations. Since launching the Campaign for Real Innovation (C4RI) in [...]
Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]
In the ever changing and evolving landscape of market research, the ability to perceive reality through various lenses is invaluable. Sometimes ‘wearing a different hat’ is important to enable researchers to understand diverse perspectives to create truly consumer-centric products. By exploring this idea, we can appreciate the necessity of integrating multiple viewpoints to achieve comprehensive [...]
The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
Embarking on the journey of Research and Development (R&D) excellence requires more than just expertise; it demands a meticulous approach, a deep understanding of consumer perceptions, and a relentless pursuit of innovation. At Blue Yonder Research, we've honed these qualities over two decades of collaboration with industry leaders, empowering R&D teams to unlock their [...]
Food & Drink 2024: Learnings from the London NPD conference Recently, Richard Heath and Gemma Mitchell attended the Food & Drink, Trends & Innovations NPD conference in London. They had an enriching and informative experience, enjoying insightful presentations and networking with potential clients in the Food & Drink industry. Here are their top three [...]
How DIY Market Research is Reshaping Agency-Client Dynamics In today's landscape, characterised by financial strains and escalating consumer expectations, the role of do-it-yourself (DIY) market research within client-side research teams is gaining paramount importance. In its simplest form, Market Research is by nature an extremely collaborative sector, it is ultimately about asking good questions, [...]
In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
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