Redefining FMCG Innovation It is no secret that innovation is key to staying ahead of the competition in the Fast-Moving Consumer Goods (FMCG) industry. Products and categories have been hyper-optimised through years of research and innovation. We are often now looking for small edges to get ahead. Research must therefore be detailed and precise in [...]
We are delighted to welcome Veenisha Fatnani, Senior Insight Executive, to our growing research team at Blue Yonder Research. Veenisha has joined us from Unilever with a wealth of client-side consumer research and market analysis experience. She is an FMCG consumer enthusiast, with expertise in personal care brands. Veenisha said [...]
Embarking on the journey of Research and Development (R&D) excellence requires more than just expertise; it demands a meticulous approach, a deep understanding of consumer perceptions, and a relentless pursuit of innovation. At Blue Yonder Research, we've honed these qualities over two decades of collaboration with industry leaders, empowering R&D teams to unlock their [...]
Blue Yonder Research is leading the way in R&D insight – we’re experts in our field; we’ve been working in partnership with the world’s biggest brands for over 20 years - globally: but what does this mean? What do we do? And why do you need us? R&D Specialists at Your Service [...]
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