When making data-driven decisions on product development and to advance your superiority journey, you are likely to have a need to: Select the best product from multiple prototypes Understand consumer preferences and identify potential market winners Optimise product features, or communication strategies before launch So, how do you know which method is most suited [...]
Using AI and Humans to drive Agile across the R&D process What to expect... 2024 has been a pivotal year for AI, with numerous new methods quickly becoming mainstream. However, achieving perfect knowledge and true agility in R&D remains a challenge for many organisations. Since launching the Campaign for Real Innovation (C4RI) in [...]
We were delighted to sponsor and attend the EuroSense 2024 conference in Dublin. The event provided exciting insights into the evolving trends in product and sensory research, touching on key themes that will shape the industry. Here are some of the standout insights that surfaced, offering actionable takeaways for both researchers and industry leaders alike. [...]
Agility has become an R&D and sensory science buzzword. Yet, what does "agile" really mean in this context? For many, it conjures images of speed and efficiency. However, true agility, especially in R&D, extends beyond mere swiftness – it encompasses flexibility and the ability to pivot when things go awry. There is no single [...]
From homes to head office, how can consumer connects spark innovation? A researcher, a client, and a consumer meet up in a kitchen…no, it’s not the start of a questionable joke—it’s the magic of a Consumer Connect. The perfect excuse for researchers to legitimately nosey around someone’s kitchen cupboards and bathroom cabinets without needing [...]
The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
Annual Innovation Report 2022 The world has undergone a generation-defining period of change. Whether it’s a worldwide pandemic bringing the international economy to its knees, or the changing consumer mindset that this has inspired, it has never been more important for companies to innovate. To invest the time and money required for genuine innovation. [...]
The Future of Research & Where We go From Here... Steve King (CEO Black Swan Data) recently wrote an excellent piece in Forbes covering the new wave of tech-driven vs tech-enabled digital market research firms. Having spent time working at Black Swan and Streetbees, it made me think about the future (with my client [...]
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