At the heart of Blue Yonder’s innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people’s lives. This ethos has guided Blue Yonder’s evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level.
That’s why we are delighted to introduce the Momentous tool kit, comprised of Clickscape®, Alertya™, and the Pod. Beyond traditional methodologies, Momentous offers a fresh approach to understanding consumer behaviour by delving into real-world moments, as they happen. Through a blend of advanced technology and human-centric insights, Momentous provides a deeper understanding of consumer experiences, driving meaningful discoveries across various industries.
Clickscape®: Empowering Real-Time Feedback
At the heart of the Momentous tool kit lies Clickscape® – a wearable device that empowers individuals to provide instant feedback with a simple click, or double click. From tracking fragrance moments to capturing emotional responses, Clickscape® enables users to share their experiences in real-time, offering businesses unparalleled insights into consumer behaviour.
But Clickscape® isn’t just about data collection; it’s about understanding the why behind consumer actions. By delving into the nuances of human behaviour, Blue Yonder aims to bridge the gap between traditional market research and real-world experiences. Through Clickscape®, we seek to uncover insights that go beyond surface-level observations, offering a deeper understanding of consumer motivations and needs.
Looking ahead, Blue Yonder envisions a future where Clickscape® becomes a ubiquitous tool for understanding and improving lives. Whether it’s helping advertisers gauge the effectiveness of their campaigns or assisting individuals in managing chronic conditions, Clickscape® has the potential to revolutionise how we interact with the world around us.
AlertYa™: Personalised Surveys for Every Journey
Complementing Clickscape® is AlertYa™ – our app designed to administer personalised surveys tailored to each individual’s journey. By unlocking surveys based on specific timelines and experiences, AlertYa™ ensures businesses receive accurate data close to the moment, enabling them to make informed decisions that resonate with their target audience.
The Pod: Agile Insights at Your Fingertips
The Momentous tool kit isn’t just about technology – it’s about people too. Enter the Pod – a community of clickers ready to undertake missions and provide quick, agile insights to businesses when needed. With the Pod, businesses can access a diverse pool of individuals who are eager to share their experiences and contribute to the research process.
Real-World Moments
Together, Clickscape®, AlertYa™, and the Pod represent a paradigm shift in market research, enabling businesses to unlock the power of real-world moments like never before. By combining cutting-edge technology with human insights, the Momentous tool kit offers businesses a holistic approach to understanding consumer behaviour and driving meaningful change.
We believe the impact of the Momentous tool kit will extend well beyond market research. From healthcare to advertising, the versatility of Clickscape®, AlertYa™, and the Pod has the potential to revolutionise industries across the board. Whether its symptom tracking in healthcare or understanding the effectiveness of advertising campaigns, the Momentous tool kit offers endless possibilities for innovation and growth.
If you’d like to discover more about the use cases of this tech and how it can be implemented to get the insight you need, please do contact me for a chat on +44 (0) 113 204 4020 or email me at [email protected].
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