Welcoming New Qualitative Insight Director

We are delighted to welcome Elspeth Bradley, Qualitative Insight Director, to our growing team at Blue Yonder Research. Elspeth has joined us from Spark with a wealth of agency-side experience, as well as extensive client-side expertise, having held the positions of Head of Marketing Information at Boots and Senior Manager of Research & Planning at Kellogg’s.

Elspeth said “I am delighted to have joined Blue Yonder Research and am enjoying the work immensely. I was attracted to work here because, after many years working across a range of methodologies, I wanted to gain more specialisation in the innovation research space.  Blue Yonder was a natural industry leading choice for me in this area.”

Karen Schofield, Head of Qual and Head of People said “Our qual team is increasingly in demand for specialist innovation and technical R&D expertise, and Elspeth brings a wealth of both agency and client-side experience at a senior level which is incredibly valuable. We’re really pleased to have her on board as we expand our reach with new clients.”

Elspeth Bradley - Qualitative Insight Director
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