Winning in the Moments that Matter

New Moments, New Research Tech

Winning in FMCG and CPG, is about winning in the split seconds that matter.

We need to build products with empathy for people’s needs in the moment. We need to have the formats and distribution to be there when people need us most. We need to win at shelf. And of course, we need to be superior to deliver at the final moment of truth; usage.

But moments are not static. Consumers constantly evolve.

Today, there is no better example of this than GLP-1 agonists. Increasing numbers of people are using or considering it, so what happens when millions of people are suddenly eating less food? It is disrupting food moments. It is also a catalyst for change across the FMCG/CPG spectrum.

As product insight, consumer sensory, and data experts, if we don’t understand these moments and how they are evolving, winning in market will be very tough.

In this webinar, we will share the latest toolkit for understanding real-world moments, and we will share new data from a self-funded Blue Yonder study exploring the impacts of GLP-1 agonists on food and beverage moments and beyond, across the UK and US.

It is a chance to get briefed on the latest techniques, and also learn about the most significant trend impacting consumers since Covid.

Join the Webinar

An hour of inspiration. A celebration of moments.

Blue Yonder invites you to a unique webinar where we’ll explore the power of moments in FMCG and CPG, and how the right technology can help you win them.

Discover the latest tech designed to capture and analyse moments
Learn from Food & Beverage, a category facing a generational shake-up. With the rise of GLP-1 medications and changing consumption habits, almost all your consumer moments can vanish overnight. How do you react? What happens next?
Apply the lessons to your own world. Whether you’re in Food & Beverage or another FMCG/CPG category, this is your chance to learn from an industry navigating major disruption