Monthly Archives: May 2023

Welcoming New Qualitative Insight Director

2023-08-09T08:47:53+00:00

We are delighted to welcome Elspeth Bradley, Qualitative Insight Director, to our growing team at Blue Yonder Research. Elspeth has joined us from Spark with a wealth of agency-side experience, as well as extensive client-side expertise, having held the positions of Head of Marketing Information at Boots and Senior Manager of Research & Planning [...]

Welcoming New Qualitative Insight Director2023-08-09T08:47:53+00:00

Packaging Design Research Insight

2023-08-09T08:45:52+00:00

Packaging Design Research There is no one size fits all when it comes to packaging design – so many factors impact on the format, shape, colours, branding, visuals, claims on pack etc.​ What is clear is that any packaging design must consider two key aspects:​ The visual impact​ AND​ The functionality Does the product stand out on shelf enough to [...]

Packaging Design Research Insight2023-08-09T08:45:52+00:00
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