We are excited to share key insights from our recent in-person Campaign for Real Innovation (C4RI) event. This event focused on practical ways to foster a culture of innovation within your business and across various industries. Our breakfast briefing featured valuable contributions from expert speakers including Liga Magdalenoka-Keen, Director of International Insights at Scientific [...]
Industry: Healthcare Location: UK Solution: Clickscape® "I always need someone there to explain things but with this tech I can use that to show them. I won’t have to explain it then or remember – no way I’ll remember anyway: the doctors can see for themselves instead of me having to remember." [...]
In the ever-evolving landscape of product design, staying ahead of consumer demands and market trends is critical. Traditional qualitative research methods, while insightful, often fall short in providing the precise, actionable guidance that design and R&D teams need to create superior products. Moreover, clients often face challenges in aligning their teams - whether technical [...]
The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
As part of our recent event, Innovate & Elevate: Amplifying a culture of innovation, we interviewed Liga Magdalenoka-Keen, Director of International Insights at Scientific Games, and a seasoned client-side R&D FMCG leader. In this insightful interview, Liga talks about how innovation is a mindset or lifestyle and she offers three key ingredients to drive [...]
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