Key Benefits:
Consumer Insight
AlertYa™ is our fully customisable app that delivers surveys at the moments that matter.
It allows us to target any moment of insight need, unlocking surveys or tasks at the exact time or event of interest.
At Blue Yonder, we understand every person’s experience is important to understand, and it is unique. Everyone’s life is on a different timeline, and catering to that timeline to allow ease of feedback in the moment an experience occurs is vital.
AlertYa™ allows us to cater to these individual timelines – simply click into the relevant survey as it’s experienced and share your thoughts. This allows for more natural behaviour, as we don’t need to prescribe set dates and times, ultimately giving us a more real-world understanding.
This has revolutionised the way we interact with our respondents, something we are incredibly passionate about. It offers a more engaging, easy to use and intuitive platform to share their experiences throughout projects, ultimately leading to richer insights.
Surveys at Your Fingertips
Bringing You Closer to The Moments That Matter
A New Way to Engage Consumers
Precision Timed Surveys, in the Real World
Client stories using AlertYa™
Delivering precision to understand new product performance in a claims HUT
The Brief:
Our client needed to know if they could make specific claims for use in marketing communications about how long protection lasted. It was critical that surveys were answered at the right moments, within 30 minutes, to accurately understand performance.
Our Approach:
AlertYa™ delivered surveys with absolute precision at time-based intervals, based on individual time of application, allowing claims about longevity to be built based on real world behaviours. A final survey at the end garnered opinion on overall product performance, giving a holistic view of how people felt.
The Outcome:
We demonstrated that the product clearly delivered over time, allowing the client to make some strong performance claims with absolute confidence. Respondent feedback on participation was also extremely positive – the project required quite a lot of different tasks to be completed, but AlertYa™ made it especially easy for people to know what they should be doing and when.
Understanding key touchpoints throughout a product journey
The Brief:
A client had a challenge of getting closer to the moments that matter during the laundry product journey, whilst letting consumers experience the product as they usually would, in line with real world behaviours.
Our Approach:
Instead of the traditional end of usage quant survey, we broke it down into relatable touchpoints of key stages of the laundry journey. We let consumers tell us about their experiences in those stages by simply clicking on the relevant task on the app as it was happening.
The Outcome:
The surveys were shorter and smarter, limiting fatigue in what would have been a lengthy questionnaire. The data collected was far richer and more insightful as it was captured in the moment the experiences were happening, and we did not have to rely on inaccurate memory recall, eliminating the traditional survey shortcomings.
“Getting alerts helps remind you when work/home life is busy and hectic. The alert reminds you and takes you straight to your survey at the click of a button.”
“The AlertYa app was so easy to use and the notifications helped with filling out surveys on time. Great app!”
“It’s very user friendly. I like the daily reminders as I have a very busy work life and this helps me remember I have tasks to do.”
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