I took a big step a few months ago and made the move to Blue Yonder. So far it’s been thrilling, interesting and genuinely challenging (in a good way!). And getting to know a new set of clients, what makes them tick, their mannerisms, their wants and needs; I can’t help but liken this [...]
I was asked to do a podcast recently, with a coaching company we have a relationship with, and the subject was Covid. I was ready to make my excuses, but they quickly followed up that the purpose was to celebrate the northern powerhouse and in particular the innovative approach taken in this region to [...]
With negative media reports of staff working and sending emails after traditional working hours, it got me thinking - do we need to worry that our team are working unsociable hours in these times, or is this better for them? The Blue Yonder team have all been incredible throughout the pandemic and have worked [...]
In December 2020, the agency I founded over 20 years ago, won the Breakthrough Business of The Year Award. Awarded by the UK governing body of our industry, The Market Research Society (MRS) it is, in my opinion, an award really worth winning, bestowed on merit, regardless of who you are or what you [...]
In a Senior Leadership training session last year, I was asked a question which has played on my mind a lot recently: what do you want the people in your team to say about you? This was a tricky one; I’d love people to say that I was fair, kind, a person who led [...]
This is quite a risky thing to say. Sometimes I think the real world is undervalued by the insight industry. You know, the world where you give a product or idea to a person in their real context, and just watch or listen. It’s risky because it immediately leaves me open to sounding like [...]
In the Moment Matters We are all trying to live in the moment more; we know it’s where the happy, healthy people are. We see this in the success of wellness platforms, and the growth of services offering us more ‘mindful’ ways to live. We also see it in the popularity of more analogue [...]
Whether you buy or provide research, one word is hard to avoid: Automation. There are three other words that are impossible to avoid: Faster, Better, Cheaper. All four make it very hard to keep the consumer at the heart of everything we do. The last five years have been very tough for clients and [...]
Last July I decided to change my country, my company and my clients. I left Asia after 6 years and came home looking for change... Since then I’ve had more existential, and often late night, conversations than at any time of my life since I hung out with philosophy students at uni... What is [...]
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