This is quite a risky thing to say. Sometimes I think the real world is undervalued by the insight industry. You know, the world where you give a product or idea to a person in their real context, and just watch or listen. It’s risky because it immediately leaves me open to sounding like [...]
In the Moment Matters We are all trying to live in the moment more; we know it’s where the happy, healthy people are. We see this in the success of wellness platforms, and the growth of services offering us more ‘mindful’ ways to live. We also see it in the popularity of more analogue [...]
Whether you buy or provide research, one word is hard to avoid: Automation. There are three other words that are impossible to avoid: Faster, Better, Cheaper. All four make it very hard to keep the consumer at the heart of everything we do. The last five years have been very tough for clients and [...]
Last July I decided to change my country, my company and my clients. I left Asia after 6 years and came home looking for change... Since then I’ve had more existential, and often late night, conversations than at any time of my life since I hung out with philosophy students at uni... What is [...]
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