Sustainability has always been a consideration at Blue Yonder Research, but we waited for the right moment to formally solidify our commitment. We have recently become the newest MRS Climate Pledge signee, which marks a natural step forward in this journey, one we approach with careful intention. We wanted to ensure we had the [...]
We were delighted to sponsor and attend the EuroSense 2024 conference in Dublin. The event provided exciting insights into the evolving trends in product and sensory research, touching on key themes that will shape the industry. Here are some of the standout insights that surfaced, offering actionable takeaways for both researchers and industry leaders alike. [...]
The context During our early morning workshop at Eurosense 2024, we introduced attendees to Clickscape©, a small, Bluetooth-connected button created to capture in-the-moment insights, such as fragrance, taste, or other sensory inputs as they happen. The button syncs effortlessly with an app and a dashboard, offering an intuitive way to capture genuine, real-time [...]
Agility has become an R&D and sensory science buzzword. Yet, what does "agile" really mean in this context? For many, it conjures images of speed and efficiency. However, true agility, especially in R&D, extends beyond mere swiftness – it encompasses flexibility and the ability to pivot when things go awry. There is no single [...]
From homes to head office, how can consumer connects spark innovation? A researcher, a client, and a consumer meet up in a kitchen…no, it’s not the start of a questionable joke—it’s the magic of a Consumer Connect. The perfect excuse for researchers to legitimately nosey around someone’s kitchen cupboards and bathroom cabinets without needing [...]
Using AI and Humans to drive Agile across the R&D process What to expect... 2024 has been the year of AI. Dozens of new methods have entered the market and become mainstream. But this does not mean there is perfect knowledge in the industry. And it does not mean that we have ‘solved’ agility. [...]
Key consumer sensory learnings and takeaways from EuroSense 2024 Episode One We're excited to introduce you to our brand-new podcast series, where we explore the cutting-edge world of sensory science, consumer behaviour, and innovation. In our first episode, Richard Heath, Managing Director at Blue Yonder Research is joined by Kate [...]
Blue Yonder is excited to announce the appointment of James Godfrey as the Senior Director of Statistics and Automation. Bringing a wealth of experience from MMR, Nielsen and Beyond Blue, James is set to drive Blue Yonder forward in its mission to enhance agility within R&D through AI, automation, and advanced analytics. [...]
This article was created by Kate Binner, in collaboration with Reckitt, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context Understanding the holistic journey consumers go on when buying products is crucial as it provides a comprehensive view of their decision-making process. Consumers don't just [...]
Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]
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