The Brains Behind Our In-House Data Excellence Oracle are analysts, data scientists and coders, who deploy traditional and cutting edge treatments to find the edge in the data. At Blue Yonder, we are proud of the diversity and expertise of this team. Their unique talents and interests not only drive innovation but also [...]
Smarter, Faster Innovation Without Breaking the Budget OR Compromising Quality How do you deliver more insights with less budget? Are you expected to maximize existing data assets before commissioning new research? Or perhaps you're juggling the need to explore AI and fresh innovations – on top of your day job? These [...]
How to Avoid Legal Challenges Making claims about a product – whether related to taste, smell, performance, or other attributes - can be a powerful marketing tool. However, if these claims are not backed by rigorous research, they can expose your company to legal challenges, competitor disputes, and reputational risks. To ensure your [...]
Uncovering insights with confidence Fragrance is incredibly emotional, but also difficult to articulate and translate. As a result, fragrance testing does pose some unique challenges. Here at Blue Yonder we have 20 + years heritage in fragrance R&D testing. Our Lab team have specialists in this area, leaning on best practices as well as [...]
For brands and researchers relying on accurate, unbiased consumer insights, understanding the effect of a first product read in sequential monadic testing is crucial. If not properly accounted for, the order in which products are presented can shape preferences and distort results, leading to misleading conclusions about product performance. If you don’t get it [...]
Industry: FMCG Category: Homecare Location: Leeds Solution: Qualitative In-home Visits "This study changed how we see our customers. Watching them do these tasks in real time gave us insights we’d never get from surveys or reports. Now we know exactly what matters to them, and we’re confident our next innovations will truly [...]
International Women's Day 2025 Episode Four In this special episode of Beyond the Yonder, we mark International Women's Day with a deep dive into the challenges and opportunities women face in the workplace. This episode is hosted by Karen Schofield, Head of People and Qual at Blue Yonder, and features: Ellie Atack, [...]
Keeping your consumers and your company safe in product testing Innovation is a significant driver of the consumer product landscape, and safety is often taken for granted – until something goes wrong. A new laundry product causes skin irritation, a new gadget overheats, or a seemingly harmless toy becomes a choking hazard. When these adverse [...]
Key Takeaways from the Innovation Report 2025 Episode Three AI and automation are revolutionising market research – but is AI really the answer to better insights? How do we balance human expertise and technology to make research faster, smarter, and more reliable? In this episode of Beyond the Yonder, we talk [...]
This quick summary highlights the most valuable learnings, helping you stay informed on how AI is shaping the future of research, decision-making, and innovation. The 2025 MRS AI Conference brought together industry leaders to discuss the latest advancements, challenges, and opportunities in AI for market research. We know that for busy professionals in FMCG [...]
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