Industry: Personal Care Category: Deodorant Solution: Home Usage Test (HUT) Location: UK "This study gave us total clarity on which formats truly deliver in real life, not just in theory. It’s shaped our format strategy and strengthened our claims with confidence." The Challenge: A new range of whole-body deodorant [...]
Industry: Homecare Category: Laundry Solution: HUT Location: UK & France “Blue Yonder helped us see what consumers were really doing at home – and the insight changed our decision making” The Challenge: A major laundry brand was developing new detergent caps and needed to understand how these designs would influence real [...]
Industry: Healthcare Category: OTC Solution: Sequential Monadic & Claims Location: USA “Fabulous job!!! The team are thrilled with the research.” The Challenge: A leading healthcare brand wanted to validate the performance of its new daytime over the counter (OTC) product against top competitors to substantiate future on-pack and marketing [...]
Industry: FMCG Category: Personal care Solution: Efficacy testing CLT Location: UK "Working with this team has honestly changed the game for us when it comes to efficacy testing. They’ve taken the time to really understand our method and have improved it in ways we hadn’t even considered. We wouldn’t go to anyone [...]
Industry: Food & Beverage Category: Healthy snacks Solution: Clickscape® Location: UK “I couldn’t be bothered to find a healthy snack, I really just wanted something tasty.” The Challenge: Despite growing interest in healthier lifestyles, many people struggle to make healthy snacking choices throughout the day. The barriers include [...]
Industry: Entertainment/Gaming Category: Online/digital gaming Solution: Online segmentation Location: Europe "Working with the team was a fantastic experience from start to finish. We were thrilled with the segmentation work, the collaboration was seamless, especially during the segment creation phase, where Blue Yonder’s expertise really shone. We trusted them to deliver insights that [...]
Key Takeaways in AI, Agility, and Emotion in Research Episode Five Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science. From cutting-edge AI applications to [...]
Industry: Food and Beverage Category: Savoury snacks Location: U.S. Solution: Online usage and attitude survey The Challenge: Our industry-leading client, Nairn’s, was preparing to introduce innovative new product developments (NPD) across the U.S. market. Before doing so, they needed a robust understanding of the savoury snacks category, specifically, how consumers currently [...]
Q2 Innovation Awards: Celebrating ideas that drive us forward Innovation drives everything we do at Blue Yonder – from smarter problem-solving to creating new opportunities for our clients and our teams. It’s not just encouraged, it’s part of who we are. Our Q2 Innovation Review captured that spirit once again, with plenty of [...]
Industry: Retail Category: Ambient food Solution: Online survey Location: UK Nationwide “Huge thanks to the team for all the hard work on this project. The segmentation work and insights have been incredibly helpful in shaping our thinking and giving us a stronger direction for the ambient category. Great job!” [...]
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