Industry: Pet food Location: UK Solution: Panel recruitment & Qual HUT “Just wanted to highlight that as always, Abbie is an absolute pleasure to work with. Every project feels like it has her 100% focus, and she brings such a depth of empathy and understanding for our project goals, I often find [...]
A Strategy for Eliminating Bias In the complex world of product testing, understanding human behaviour is crucial. Did you know that humans inherently struggle with randomisation? When asked to test products in a sequence they choose, bias patterns emerge which can skew results and insights. Humans, as decision-makers, are prone to cognitive biases that [...]
Industry: FMCG Category: Laundry, Air Care, Lavatory Care, ADW (Automatic Dishwashing) Location: Slough & Central London Solution: Ethnography Qual Type Of Study: IHVs (In-Home Vists) & ASTs (Accompanied Shopping Trips) "This was so useful – having the ability to have someone asking questions in the correct way, and observing our consumers using [...]
Industry: Home care Category: Fragrance Location: Leeds Solution: Agile Research Type of study: HUT "We are incredibly grateful for the transformative support we received from Blue Yonder. Their SPRINT methodology was a game-changer in our fragrance testing journey. The swift, agile approach not only saved us valuable time and resources but also [...]
The Brains Behind Our In-House Data Excellence Oracle are analysts, data scientists and coders, who deploy traditional and cutting edge treatments to find the edge in the data. At Blue Yonder, we are proud of the diversity and expertise of this team. Their unique talents and interests not only drive innovation but also [...]
Unveiling Q4 2023's Top Innovations: Celebrating Company Ingenuity and Achievement Each quarter, we come together to applaud the multitude of innovations within our teams. Every team showcases their most notable innovation of the quarter, and the entire company participates by voting for their preferred innovation and presentation. Although every innovation is significant, only [...]
C4RI: Key learnings Blue Yonder hosted a live panel discussion on the challenges of innovation within large FMCG companies. This session was part of our ongoing Campaign for Real Innovation (C4RI), aimed at providing practical advice for driving impactful innovation. Featuring John McAughtrie, Michelle Roberts, and our very own Richard Heath [...]
Industry: FMCG Category: Home Care Location: Leeds Solution: Qual Type of study: HUT & CLT "Blue Yonder delivered a game-changing solution, unravelling key consumer insights and optimising our products for success. Thanks to their strategic approach, we've reclaimed market share and are thriving in a competitive landscape." The Challenge: [...]
Blue Yonder Welcomes New Talent and Fresh Perspectives We are delighted welcome five new starters to our dynamic and growing team. The onboarding process, which helps new employees transition into their roles and get up to speed with the company's processes and culture, is designed to ensure that they feel at home right [...]
Industry: FMCG Category: Personal Care Location: Leeds Solution: Shopper:lab™ Type of study: CLT "We were delighted with how smoothly the projects went. The Blue Yonder team were able to implement last-minute changes during fieldwork as requested, such as the addition of shopping baskets, adapting camera angles, and amending the discussion guide to [...]
Stay In Touch