Blue Yonder has officially launched a logistics hub aimed at streamlining product handling and enhancing support for its clients. Located in West Yorkshire and close to UK infrastructure (A1/M1), this central facility offers a comprehensive suite of services, including product sourcing, secure packing, de-branding, customised labelling, and more. Designed to provide maximum flexibility, the [...]
Blue Yonder's Top Innovations in Q3 2024 At Blue Yonder, innovation is the thread that ties everything we do together. It’s not just a goal; it’s a mindset that drives us to explore, experiment, and overcome challenges in creative ways. Our commitment to innovation helps us adapt, grow, and remain leaders in our [...]
Using AI and Humans to drive Agile across the R&D process What to expect... 2024 has been a pivotal year for AI, with numerous new methods quickly becoming mainstream. However, achieving perfect knowledge and true agility in R&D remains a challenge for many organisations. Since launching the Campaign for Real Innovation (C4RI) in [...]
Sustainability has always been a consideration at Blue Yonder Research, but we waited for the right moment to formally solidify our commitment. We have recently become the newest MRS Climate Pledge signee, which marks a natural step forward in this journey, one we approach with careful intention. We wanted to ensure we had the [...]
We were delighted to sponsor and attend the EuroSense 2024 conference in Dublin. The event provided exciting insights into the evolving trends in product and sensory research, touching on key themes that will shape the industry. Here are some of the standout insights that surfaced, offering actionable takeaways for both researchers and industry leaders alike. [...]
The context During our early morning workshop at Eurosense 2024, we introduced attendees to Clickscape©, a small, Bluetooth-connected button created to capture in-the-moment insights, such as fragrance, taste, or other sensory inputs as they happen. The button syncs effortlessly with an app and a dashboard, offering an intuitive way to capture genuine, real-time [...]
Agility has become an R&D and sensory science buzzword. Yet, what does "agile" really mean in this context? For many, it conjures images of speed and efficiency. However, true agility, especially in R&D, extends beyond mere swiftness – it encompasses flexibility and the ability to pivot when things go awry. There is no single [...]
From homes to head office, how can consumer connects spark innovation? A researcher, a client, and a consumer meet up in a kitchen…no, it’s not the start of a questionable joke—it’s the magic of a Consumer Connect. The perfect excuse for researchers to legitimately nosey around someone’s kitchen cupboards and bathroom cabinets without needing [...]
Key consumer sensory learnings and takeaways from EuroSense 2024 Episode One We're excited to introduce you to our brand-new podcast series, where we explore the cutting-edge world of sensory science, consumer behaviour, and innovation. In our first episode, Richard Heath, Managing Director at Blue Yonder Research is joined by Kate [...]
Blue Yonder is excited to announce the appointment of James Godfrey as the Senior Director of Statistics and Automation. Bringing a wealth of experience from MMR, Nielsen and Beyond Blue, James is set to drive Blue Yonder forward in its mission to enhance agility within R&D through AI, automation, and advanced analytics. [...]
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