Blue Yonder is excited to announce the appointment of James Godfrey as the Senior Director of Statistics and Automation. Bringing a wealth of experience from MMR, Nielsen and Beyond Blue, James is set to drive Blue Yonder forward in its mission to enhance agility within R&D through AI, automation, and advanced analytics. [...]
This article was created by Kate Binner, in collaboration with Reckitt, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context Understanding the holistic journey consumers go on when buying products is crucial as it provides a comprehensive view of their decision-making process. Consumers don't just [...]
Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]
We are delighted to welcome Veenisha Fatnani, Senior Insight Executive, to our growing research team at Blue Yonder Research. Veenisha has joined us from Unilever with a wealth of client-side consumer research and market analysis experience. She is an FMCG consumer enthusiast, with expertise in personal care brands. Veenisha said [...]
Unveiling Our Top Innovations of Q2 2024 At Blue Yonder, innovation isn’t just a buzzword – it is central to our business. It drives our growth, fuels our creativity, and empowers us to embrace challenges, to learn quickly, and to keep moving forward. Innovation is part of who we are, helping us navigate [...]
Utilising in the moment technology to understand symptom experience Watch this insightful webinar featuring our very own Hannah Over, Innovation Manager, and Luke Green, Innovation Executive, as they explore how this revolutionary technology, Clickscape®, has been used to track a Fibromyalgia patient’s symptom experiences with minimal disruption to their daily [...]
In the ever changing and evolving landscape of market research, the ability to perceive reality through various lenses is invaluable. Sometimes ‘wearing a different hat’ is important to enable researchers to understand diverse perspectives to create truly consumer-centric products. By exploring this idea, we can appreciate the necessity of integrating multiple viewpoints to achieve comprehensive [...]
Creating edges with insight The Consumer Packaged Goods (CPG) industry is renowned for its rapid pace and constant evolution. Finding new edges is crucial. We believe it is possible to harness cutting-edge technology to gain real-time insights and create competitive advantages in this hyper-optimised industry. There are two primary routes to achieving this: 1. [...]
We are excited to share key insights from our recent in-person Campaign for Real Innovation (C4RI) event. This event focused on practical ways to foster a culture of innovation within your business and across various industries. Our breakfast briefing featured valuable contributions from expert speakers including Liga Magdalenoka-Keen, Director of International Insights at Scientific [...]
The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
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