Market research conferences aren’t just about collecting tote bags and slide decks, they’re about moving your insights practice forward. In a year where AI acceleration, changing consumer behaviours, and pressure for faster decision-making continue to reshape the industry, showing up matters more than ever. Attending R&D-focused market research events remains one of the most [...]
The GLP-1 Effect: Redefining Consumption Trends and Future Growth Potential New research reveals that GLP-1 medications are already reshaping everyday food and beverage behaviour, removing millions of consumption moments and forcing a rethink of growth strategies across FMCG, and CPG categories. The study, “GLP-1 People and Products in 2025”, from Blue Yonder Research in partnership with Clickscape®, combines nationally representative UK [...]
Bold ideas, Real impact: Celebrating Our Q4 Innovators Innovation continued to power everything we do throughout 2025 – from smarter internal processes to fresh client methodologies that push insight further. And we kicked off 2026 in the best possible way: celebrating those achievements at our Q4 Innovation Awards. With everyone showcasing their biggest [...]
New Moments, New Research Tech Winning in FMCG and CPG, is about winning in the split seconds that matter. We need to build products with empathy for people's needs in the moment. We need to have the formats and distribution to be there when people need us most. We need to win at shelf. [...]
Curion and Blue Yonder Join Forces Expanding U.S. and U.K. Leadership in Product Insight and Innovation Deerfield, IL and Leeds, U.K. Curion, a leader in uncovering the human truths behind products, today announced its merger with Blue Yonder Research, one of the U.K.’s foremost R&D product insight agencies. Together, the two companies will create a powerful transatlantic partnership built on a shared belief: that the [...]
In this on-demand webinar, product testing specialist Kate Binner is joined by Rozenn Henaff, Product Research Lead at Bayer, to explore how to turn everyday product messages into sharp, motivating claims that actually drive trial and repeat purchase. Across health, personal care and FMCG, efficacy is now the entry ticket. Consumers assume products will work – so the [...]
Key Takeaways in AI, Agility, and Emotion in Research Episode Five Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science. From cutting-edge AI applications to [...]
Industry: Food and Beverage Category: Savoury snacks Location: U.S. Solution: Online usage and attitude survey The Challenge: Our industry-leading client, Nairn’s, was preparing to introduce innovative new product developments (NPD) across the U.S. market. Before doing so, they needed a robust understanding of the savoury snacks category, specifically, how consumers currently [...]
Q2 Innovation Awards: Celebrating ideas that drive us forward Innovation drives everything we do at Blue Yonder – from smarter problem-solving to creating new opportunities for our clients and our teams. It’s not just encouraged, it’s part of who we are. Our Q2 Innovation Review captured that spirit once again, with plenty of [...]
How to Avoid Legal Challenges Making claims about a product – whether related to taste, smell, performance, or other attributes - can be a powerful marketing tool. However, if these claims are not backed by rigorous research, they can expose your company to legal challenges, competitor disputes, and reputational risks. To ensure your [...]
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