In this on-demand webinar, product testing specialist Kate Binner is joined by Rozenn Henaff, Product Research Lead at Bayer, to explore how to turn everyday product messages into sharp, motivating claims that actually drive trial and repeat purchase. Across health, personal care and FMCG, efficacy is now the entry ticket. Consumers assume products will work – so the [...]
New Moments, New Research Tech Winning in FMCG and CPG, is about winning in the split seconds that matter. We need to build products with empathy for people's needs in the moment. We need to have the formats and distribution to be there when people need us most. We need to win at shelf. [...]
Key Takeaways in AI, Agility, and Emotion in Research Episode Five Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science. From cutting-edge AI applications to [...]
Industry: Food and Beverage Category: Savoury snacks Location: U.S. Solution: Online usage and attitude survey The Challenge: Our industry-leading client, Nairn’s, was preparing to introduce innovative new product developments (NPD) across the U.S. market. Before doing so, they needed a robust understanding of the savoury snacks category, specifically, how consumers currently [...]
Q2 Innovation Awards: Celebrating ideas that drive us forward Innovation drives everything we do at Blue Yonder – from smarter problem-solving to creating new opportunities for our clients and our teams. It’s not just encouraged, it’s part of who we are. Our Q2 Innovation Review captured that spirit once again, with plenty of [...]
How to Avoid Legal Challenges Making claims about a product – whether related to taste, smell, performance, or other attributes - can be a powerful marketing tool. However, if these claims are not backed by rigorous research, they can expose your company to legal challenges, competitor disputes, and reputational risks. To ensure your [...]
Uncovering insights with confidence Fragrance is incredibly emotional, but also difficult to articulate and translate. As a result, fragrance testing does pose some unique challenges. Here at Blue Yonder we have 20 + years heritage in fragrance R&D testing. Our Lab team have specialists in this area, leaning on best practices as well as [...]
Industry: FMCG Category: Homecare Location: Leeds Solution: Qualitative In-home Visits "This study changed how we see our customers. Watching them do these tasks in real time gave us insights we’d never get from surveys or reports. Now we know exactly what matters to them, and we’re confident our next innovations will truly [...]
International Women's Day 2025 Episode Four In this special episode of Beyond the Yonder, we mark International Women's Day with a deep dive into the challenges and opportunities women face in the workplace. This episode is hosted by Karen Schofield, Head of People and Qual at Blue Yonder, and features: Ellie Atack, [...]
Key Takeaways from the Innovation Report 2025 Episode Three AI and automation are revolutionising market research – but is AI really the answer to better insights? How do we balance human expertise and technology to make research faster, smarter, and more reliable? In this episode of Beyond the Yonder, we talk [...]
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