How to Avoid Legal Challenges Making claims about a product – whether related to taste, smell, performance, or other attributes - can be a powerful marketing tool. However, if these claims are not backed by rigorous research, they can expose your company to legal challenges, competitor disputes, and reputational risks. To ensure your [...]
Uncovering insights with confidence Fragrance is incredibly emotional, but also difficult to articulate and translate. As a result, fragrance testing does pose some unique challenges. Here at Blue Yonder we have 20 + years heritage in fragrance R&D testing. Our Lab team have specialists in this area, leaning on best practices as well as [...]
Industry: FMCG Category: Homecare Location: Leeds Solution: Qualitative In-home Visits "This study changed how we see our customers. Watching them do these tasks in real time gave us insights we’d never get from surveys or reports. Now we know exactly what matters to them, and we’re confident our next innovations will truly [...]
International Women's Day 2025 Episode Four In this special episode of Beyond the Yonder, we mark International Women's Day with a deep dive into the challenges and opportunities women face in the workplace. This episode is hosted by Karen Schofield, Head of People and Qual at Blue Yonder, and features: Ellie Atack, [...]
Key Takeaways from the Innovation Report 2025 Episode Three AI and automation are revolutionising market research – but is AI really the answer to better insights? How do we balance human expertise and technology to make research faster, smarter, and more reliable? In this episode of Beyond the Yonder, we talk [...]
Introduction Drawing from both industry insights and our own perspective, this report explores key trends, challenges, and opportunities shaping the future of Market Research. Whether you're exploring emerging technologies, evolving consumer behaviours, or the real impact of AI, this read will help you cut through the noise and focus on what truly matters for [...]
Attending Research and Development (R&D) focused market research events is an essential way to stay ahead of emerging trends, gain actionable insights, and refine your skills. There are lots of conferences to choose from this year, and you cannot attend them all – so how do you prioritise which ones are right for you? [...]
Driving Continuous Innovations at Blue Yonder Transforming Efficiencies in Q4 2024 At Blue Yonder, innovation is at the heart of what we do. It’s not just about finding new ideas- it’s about embracing a mindset that encourages creativity, problem-solving, and continuous improvement. This commitment keeps us moving forward, adapting to change, and delivering [...]
Industry: Tourism/hospitality Location: UK Solution: Mixed-method qual and quant "The detailed, consumer-focused action plan Blue Yonder provided was not only clear and actionable but also packed with valuable insights. Their report gave us a fresh perspective on the best strategies to move our ventures forward with confidence. We couldn't be more pleased [...]
It is a well-known fact that artificial intelligence (AI) is reshaping the landscape in market research. But here’s the thing: while AI is an incredibly powerful tool, it isn’t a magic wand. AI is not something that should drive us; it assists rather like an intern. It can be a great help, but you still [...]
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