In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
Products win or lose in split second real world moments We need to innovate to understand them as they happen. Have you ever walked across the exhibition gallery at a market research conference? It’s a sweet shop of AI, Automation, Digital platforms and short cuts. Market Research did not always have this reputation for [...]
C4RI: Key learnings Blue Yonder hosted a live panel discussion on the challenges of innovation within large FMCG companies. This session was part of our ongoing Campaign for Real Innovation (C4RI), aimed at providing practical advice for driving impactful innovation. Featuring John McAughtrie, Michelle Roberts, and our very own Richard Heath [...]
Welcome to my 2023/24 Innovation report, where I take a look at how 2023 performed from an innovation perspective as well as predicting what innovations may dominate 2024 (spoiler alert, it’s AI). I won’t apologise for my flippant report title/intro; AI isn’t new, and the rest of our lives will be about blending human [...]
The last 3 months have seen several large-scale market research conferences in the UK, not least the annual MRS Insight Alchemy conference and The Quirk’s Event both held in London earlier this year. Market Researchers are a wonderful animal. In possession of an intellect and diligence which makes them sceptical of #TheNextBigThing, but by [...]
2022 was a tough year for the MR industry. Early industry data showed that Market Research was squeezed hard, which was not unexpected, with budgets under pressure to go further. That is why, more so than ever, it is important to stay strong, have the right forward thinking, pro-active approach and dogged determination, which [...]
Annual Innovation Report 2022 The world has undergone a generation-defining period of change. Whether it’s a worldwide pandemic bringing the international economy to its knees, or the changing consumer mindset that this has inspired, it has never been more important for companies to innovate. To invest the time and money required for genuine innovation. [...]
Everything Speaks: Introducing the Sustainability Moments of Truth (SusMOT) The Micro moments in life matter, they form impressions (conscious and subconscious), and make or break what we will do next. It’s what I believe, it's what Brand:Lab believes. Jan Carlzon of SAS - Scandinavian Airlines first called these moments of truth (MOT) in the [...]
Last July I decided to change my country, my company and my clients. I left Asia after 6 years and came home looking for change... Since then I’ve had more existential, and often late night, conversations than at any time of my life since I hung out with philosophy students at uni... What is [...]
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