market research

Annual Innovation Report 2022

2022-04-26T10:46:35+00:00

Annual Innovation Report 2022 The world has undergone a generation-defining period of change. Whether it’s a worldwide pandemic bringing the international economy to its knees, or the changing consumer mindset that this has inspired, it has never been more important for companies to innovate. To invest the time and money required for genuine innovation. [...]

Annual Innovation Report 20222022-04-26T10:46:35+00:00

Everything Speaks: Introducing The Sustainability Moments of Truth (SusMOT)

2022-05-12T11:03:14+00:00

The Micro moments in life matter, they form impressions (conscious and subconscious), and make or break what we will do next. It’s what I believe, it's what Brand:Lab believes. Jan Carlzon of SAS - Scandinavian Airlines first called these moments of truth (MOT) in the 1980s, then Procter & Gamble and Google. The big [...]

Everything Speaks: Introducing The Sustainability Moments of Truth (SusMOT)2022-05-12T11:03:14+00:00
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