This quick summary highlights the most valuable learnings, helping you stay informed on how AI is shaping the future of research, decision-making, and innovation. The 2025 MRS AI Conference brought together industry leaders to discuss the latest advancements, challenges, and opportunities in AI for market research. We know that for busy professionals in FMCG [...]
Attending Research and Development (R&D) focused market research events is an essential way to stay ahead of emerging trends, gain actionable insights, and refine your skills. There are lots of conferences to choose from this year, and you cannot attend them all – so how do you prioritise which ones are right for you? [...]
Impactful innovation Episode Two Are you feeling uncertain about how to stay ahead and keep innovating in R&D? You're not alone. In this episode of Beyond the Yonder, we dive into practical guidance and advice about how to drive innovative results and how AI can be used to support decision-making. This insightful discussion [...]
Many companies are facing budget and timeline pressures, and the need to do more with less, faster. But how can you manage this while still getting the critical insight that you need, and without compromising too much? In this article, we will talk about the areas to focus on to help you get the [...]
With Thanksgiving behind us and Christmas ahead, we have reached that time of year – to reflect and look forward to a fresh start in January. Firstly, we’d like to thank you for your support and partnership in 2024, we’ve achieved great things together! 2024 has been packed with tech innovation, AI, logistics, consumer [...]
When making data-driven decisions on product development and to advance your superiority journey, you are likely to have a need to: Select the best product from multiple prototypes Understand consumer preferences and identify potential market winners Optimise product features, or communication strategies before launch So, how do you know which method is most suited [...]
We were delighted to sponsor and attend the EuroSense 2024 conference in Dublin. The event provided exciting insights into the evolving trends in product and sensory research, touching on key themes that will shape the industry. Here are some of the standout insights that surfaced, offering actionable takeaways for both researchers and industry leaders alike. [...]
Agility has become an R&D and sensory science buzzword. Yet, what does "agile" really mean in this context? For many, it conjures images of speed and efficiency. However, true agility, especially in R&D, extends beyond mere swiftness – it encompasses flexibility and the ability to pivot when things go awry. There is no single [...]
Choosing the right approach When it comes to market research, one of the key decisions is choosing between testing with naïve consumers (everyday users) or using expert sensory panellists. Both approaches offer valuable insights, but they serve different purposes and come with their own sets of strengths and weaknesses. Understanding when to use each [...]
Blue Yonder is excited to announce the appointment of James Godfrey as the Senior Director of Statistics and Automation. Bringing a wealth of experience from MMR, Nielsen and Beyond Blue, James is set to drive Blue Yonder forward in its mission to enhance agility within R&D through AI, automation, and advanced analytics. [...]
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