Agility has become an R&D and sensory science buzzword. Yet, what does "agile" really mean in this context? For many, it conjures images of speed and efficiency. However, true agility, especially in R&D, extends beyond mere swiftness – it encompasses flexibility and the ability to pivot when things go awry. There is no single [...]
Choosing the right approach When it comes to market research, one of the key decisions is choosing between testing with naïve consumers (everyday users) or using expert sensory panellists. Both approaches offer valuable insights, but they serve different purposes and come with their own sets of strengths and weaknesses. Understanding when to use each [...]
Blue Yonder is excited to announce the appointment of James Godfrey as the Senior Director of Statistics and Automation. Bringing a wealth of experience from MMR, Nielsen and Beyond Blue, James is set to drive Blue Yonder forward in its mission to enhance agility within R&D through AI, automation, and advanced analytics. [...]
Redefining FMCG Innovation It is no secret that innovation is key to staying ahead of the competition in the Fast-Moving Consumer Goods (FMCG) industry. Products and categories have been hyper-optimised through years of research and innovation. We are often now looking for small edges to get ahead. Research must therefore be detailed and precise in [...]
We are delighted to welcome Veenisha Fatnani, Senior Insight Executive, to our growing research team at Blue Yonder Research. Veenisha has joined us from Unilever with a wealth of client-side consumer research and market analysis experience. She is an FMCG consumer enthusiast, with expertise in personal care brands. Veenisha said [...]
Embarking on the journey of Research and Development (R&D) excellence requires more than just expertise; it demands a meticulous approach, a deep understanding of consumer perceptions, and a relentless pursuit of innovation. At Blue Yonder Research, we've honed these qualities over two decades of collaboration with industry leaders, empowering R&D teams to unlock their [...]
Blue Yonder Research is leading the way in R&D insight – we’re experts in our field; we’ve been working in partnership with the world’s biggest brands for over 20 years - globally: but what does this mean? What do we do? And why do you need us? R&D Specialists at Your Service [...]
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