In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]
Industry: FMCG Category: Laundry, Air Care, Lavatory Care, ADW (Automatic Dishwashing) Location: Slough & Central London Solution: Ethnography Qual Type Of Study: IHVs (In-Home Vists) & ASTs (Accompanied Shopping Trips) "This was so useful – having the ability to have someone asking questions in the correct way, and observing our consumers using [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
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