Monthly Archives: April 2024

Welcoming Five Talented Professionals to Blue Yonder

2024-04-26T11:33:59+00:00

Welcoming Five Talented Professionals Blue Yonder is excited to announce the addition of five exceptional new starters to our dynamic team in 2024. These talented newcomers have joined our R&D Insight, Qualitative, Fieldwork and Data Science teams across the company, bringing with them a diverse range of skills and experiences. Their arrival marks [...]

Welcoming Five Talented Professionals to Blue Yonder2024-04-26T11:33:59+00:00

Unlocking the Secrets of Randomisation in Product Testing

2024-04-22T10:24:55+00:00

A Strategy for Eliminating Bias In the complex world of product testing, understanding human behaviour is crucial. Did you know that humans inherently struggle with randomisation? When asked to test products in a sequence they choose, bias patterns emerge which can skew results and insights. Humans, as decision-makers, are prone to cognitive biases that [...]

Unlocking the Secrets of Randomisation in Product Testing2024-04-22T10:24:55+00:00
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