New Moments, New Research Tech Winning in FMCG and CPG, is about winning in the split seconds that matter. We need to build products with empathy for people's needs in the moment. We need to have the formats and distribution to be there when people need us most. We need to win at shelf. [...]
Curion and Blue Yonder Join Forces Expanding U.S. and U.K. Leadership in Product Insight and Innovation Deerfield, IL and Leeds, U.K. Curion, a leader in uncovering the human truths behind products, today announced its merger with Blue Yonder Research, one of the U.K.’s foremost R&D product insight agencies. Together, the two companies will create a powerful transatlantic partnership built on a shared belief: that the [...]
In this on-demand webinar, product testing specialist Kate Binner is joined by Rozenn Henaff, Product Research Lead at Bayer, to explore how to turn everyday product messages into sharp, motivating claims that actually drive trial and repeat purchase. Across health, personal care and FMCG, efficacy is now the entry ticket. Consumers assume products will work – so the [...]
The right claim doesn’t just describe a product, it creates an edge. It’s what sparks interest, drives trial, and turns attention into action. But when every product makes a claim, standing out takes more than simply stating a benefit. To truly differentiate on pack, in communications, and in consumers’ minds, brands need to find [...]
This year’s conferences and client collaborations have reinforced a clear message: putting the consumer first is still the driving force behind product innovation. Blue Yonder’s response is to focus even more on our 3 innovation pillars: Human Powered AI, Agile Obsession, and Real-World Moments. Having spent 9 months this year on the front line [...]
What is Consumer Perception? Consumer perception refers to the way a customer regards and views a brand, product, or service based on a number of different factors. These include prior experiences, previously formed attitudes, and a person’s overall beliefs and values. Perception can be shaped by both individual circumstances (such as personal experiences) and [...]
Introduction: why this matters?Understanding how your product performs is only part of the picture. To make informed decisions on pricing, product development, marketing, and brand positioning, you also need to know how your brand influences perception. Using both branded and unbranded testing provides a more complete view, revealing the true value your brand adds and [...]
Cracking the Code for Truly Agile Product Testing Blue Yonder Research, a leader in market research and innovation testing, is proud to announce the launch of SprintAI: a groundbreaking product testing solution that delivers product testing data in as little as 24 hours, without compromising on the depth and flexibility that R&D teams’ demand. [...]
The pace of innovation is relentless, and today’s R&D teams must be agile not just to keep up, but to stay ahead. This was the focus of Blue Yonder’s recent breakfast event in Leeds, where R&D leaders from a range of industries came together to explore how to embed real agility into their innovation [...]
Industry: Health and Beauty Category: Personal care Solution: SprintAI A Big Challenge: To find a new fragrance able to compete better with strong performing competition. The Challenge: There were dozens of options. Too many to put into final stage validation. The final HUT was required and would be high pressure [...]
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