Introduction: why this matters?Understanding how your product performs is only part of the picture. To make informed decisions on pricing, product development, marketing, and brand positioning, you also need to know how your brand influences perception. Using both branded and unbranded testing provides a more complete view, revealing the true value your brand adds and [...]
Cracking the Code for Truly Agile Product Testing Blue Yonder Research, a leader in market research and innovation testing, is proud to announce the launch of SprintAI: a groundbreaking product testing solution that delivers product testing data in as little as 24 hours, without compromising on the depth and flexibility that R&D teams’ demand. [...]
The pace of innovation is relentless, and today’s R&D teams must be agile not just to keep up, but to stay ahead. This was the focus of Blue Yonder’s recent breakfast event in Leeds, where R&D leaders from a range of industries came together to explore how to embed real agility into their innovation [...]
Industry: Health and Beauty Category: Personal care Solution: SprintAI A Big Challenge: To find a new fragrance able to compete better with strong performing competition. The Challenge: There were dozens of options. Too many to put into final stage validation. The final HUT was required and would be high pressure [...]
Industry: Food and Beverage Category: Confectionery Solution: SprintAI The Challenge: We have some new flavour ideas – which will consumers like? Which flavour is preferred? The Solution: SprintAI #1 N:60 in US central location facility. Testing flavour options at set time points during consumption. Bolt-on open-end questions to understand reasons [...]
Industry: Healthcare Category: Over the counter (OTC) Solution: SprintAI The Challenge: We need to change the material of our OTC packs to be more recyclable. Does the change in material impact ease of use and opening? Does it offer accessibility issues? The Solution: SprintAI #1 N=80: Pack handling including opening [...]
Industry: Home care Category: Laundry Solution: SprintAI The Challenge: We have a new fabric conditioner concept; should we launch it? What impact will it have on the current product? The Solution: SprintAI #1 N=30-40: kitchen environment physically dosing in washing machines. Including video observation and open questions. [...]
Industry: Personal care Category: Deodorant Solution: SprintAI SprintAI #1 N:60 Antiperspirant users tested 3 new submission fragrances and 2 competitor fragrances. Fragrances tested completely blind in a sequential monadic rotation. Then in paired comparisons with each submission against each competitor. Result #1: The submission fragrances all scored lower [...]
How R&D and Innovation Teams Can Build the Future of Sustainable Products 🔎 What do consumers in the UK and US really think about sustainability in 2025? 🌍 How can businesses balance sustainability with consumer expectations? 🚀 What should R&D and Innovation teams prioritise in product development? This webinar is now available to [...]
Introduction Drawing from both industry insights and our own perspective, this report explores key trends, challenges, and opportunities shaping the future of Market Research. Whether you're exploring emerging technologies, evolving consumer behaviours, or the real impact of AI, this read will help you cut through the noise and focus on what truly matters for [...]
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