Introduction Drawing from both industry insights and our own perspective, this report explores key trends, challenges, and opportunities shaping the future of Market Research. Whether you're exploring emerging technologies, evolving consumer behaviours, or the real impact of AI, this read will help you cut through the noise and focus on what truly matters for [...]
How R&D and Innovation Teams Can Build the Future of Sustainable Products 🔎 What do consumers in the UK and US really think about sustainability in 2025? 🌍 How can businesses balance sustainability with consumer expectations? 🚀 What should R&D and Innovation teams prioritise in product development? Join us for an exclusive [...]
Attending Research and Development (R&D) focused market research events is an essential way to stay ahead of emerging trends, gain actionable insights, and refine your skills. There are lots of conferences to choose from this year, and you cannot attend them all – so how do you prioritise which ones are right for you? [...]
Many companies are facing budget and timeline pressures, and the need to do more with less, faster. But how can you manage this while still getting the critical insight that you need, and without compromising too much? In this article, we will talk about the areas to focus on to help you get the [...]
With Thanksgiving behind us and Christmas ahead, we have reached that time of year – to reflect and look forward to a fresh start in January. Firstly, we’d like to thank you for your support and partnership in 2024, we’ve achieved great things together! 2024 has been packed with tech innovation, AI, logistics, consumer [...]
Choosing the right approach When it comes to market research, one of the key decisions is choosing between testing with naïve consumers (everyday users) or using expert sensory panellists. Both approaches offer valuable insights, but they serve different purposes and come with their own sets of strengths and weaknesses. Understanding when to use each [...]
Redefining FMCG Innovation It is no secret that innovation is key to staying ahead of the competition in the Fast-Moving Consumer Goods (FMCG) industry. Products and categories have been hyper-optimised through years of research and innovation. We are often now looking for small edges to get ahead. Research must therefore be detailed and precise in [...]
Industry: Healthcare Location: UK Solution: Clickscape® "I always need someone there to explain things but with this tech I can use that to show them. I won’t have to explain it then or remember – no way I’ll remember anyway: the doctors can see for themselves instead of me having to remember." [...]
In the ever-evolving landscape of product design, staying ahead of consumer demands and market trends is critical. Traditional qualitative research methods, while insightful, often fall short in providing the precise, actionable guidance that design and R&D teams need to create superior products. Moreover, clients often face challenges in aligning their teams - whether technical [...]
As part of our recent event, Innovate & Elevate: Amplifying a culture of innovation, we interviewed Liga Magdalenoka-Keen, Director of International Insights at Scientific Games, and a seasoned client-side R&D FMCG leader. In this insightful interview, Liga talks about how innovation is a mindset or lifestyle and she offers three key ingredients to drive [...]
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