In the ever-evolving landscape of product design, staying ahead of consumer demands and market trends is critical. Traditional qualitative research methods, while insightful, often fall short in providing the precise, actionable guidance that design and R&D teams need to create superior products. Moreover, clients often face challenges in aligning their teams - whether technical [...]
As part of our recent event, Innovate & Elevate: Amplifying a culture of innovation, we interviewed Liga Magdalenoka-Keen, Director of International Insights at Scientific Games, and a seasoned client-side R&D FMCG leader. In this insightful interview, Liga talks about how innovation is a mindset or lifestyle and she offers three key ingredients to drive [...]
Industry: FMCG Category: Food & Beverage Location: UK Solution: Tasting sessions & focus groups ‘Thanks so much for this! It’s clear now exactly how the new product has performed for consumers, and we now know how to make it even better!’ The Challenge: Our client aimed to refine and [...]
Food & Drink 2024: Learnings from the London NPD conference Recently, Richard Heath and Gemma Mitchell attended the Food & Drink, Trends & Innovations NPD conference in London. They had an enriching and informative experience, enjoying insightful presentations and networking with potential clients in the Food & Drink industry. Here are their top three [...]
Industry: FMCG Category: Food & Beverage Location: UK Solution: Recruitment & Qual "Thanks again for the brilliant work you have done – we are still looking at the results regularly and keep finding useful insights and arguments in there." The Challenge: Our client developed new cooking sauces and creams [...]
How DIY Market Research is Reshaping Agency-Client Dynamics In today's landscape, characterised by financial strains and escalating consumer expectations, the role of do-it-yourself (DIY) market research within client-side research teams is gaining paramount importance. In its simplest form, Market Research is by nature an extremely collaborative sector, it is ultimately about asking good questions, [...]
Welcoming Five Talented Professionals Blue Yonder is excited to announce the addition of five exceptional new starters to our dynamic team in 2024. These talented newcomers have joined our R&D Insight, Qualitative, Fieldwork and Data Science teams across the company, bringing with them a diverse range of skills and experiences. Their arrival marks [...]
In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
Products win or lose in split second real world moments We need to innovate to understand them as they happen. Have you ever walked across the exhibition gallery at a market research conference? It’s a sweet shop of AI, Automation, Digital platforms and short cuts. Market Research did not always have this reputation for [...]
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