Industry: FMCG Category: Personal Care Location: UK Solution: Claims & AlertYa™ "It's very user friendly. I like the reminders as I have a very busy work life and the app helps me remember I have tasks to do and I can make sure they are done when needed." Driving [...]
Industry: FMCG Category: Home care Location: UK Solution: AlertYa™ "We were so impressed by the app, it enabled access to consumer insights as they were happening which resulted in rich data and a very successful project… thank you Blue Yonder!" Understanding key touchpoints... throughout a product journey The [...]
Industry: FMCG Category: Personal Care Location: UK Solution: Claims & Storytelling "I was thoroughly impressed with the team, they are committed, proactive and an absolute pleasure to work with." Bringing great research to life... Claims are powerful in their own right; they give statistical confidence, hard-and fast evidence that [...]
Blue Yonder recently launched AlertYa™, a fully customisable app that delivers surveys at the moments that matter. We had the opportunity to sit down with Hannah Kirk, Innovation Manager and the creator of AlertYa™, to learn more about the app and her journey in bringing it to life. How did the idea of AlertYa™ [...]
Industry: FMCG Category: Home care Location: UK Solution: Experience Mapping "The team at Blue Yonder were exceptional, they exceeded our expectations and were able to deliver game changing results – I would highly recommend their expertise." We brought unparalleled actionability and precision to experience mapping to deliver superiority for [...]
Can sustainability sustain in a cost of living crises? We’re in a cost-of-living crises. Surely people have more on their mind than sustainability? Yes, they do. But that doesn’t mean the end of the sustainability growth seen in recent years. People just need the conditions to be exactly right. Product and marketing efforts can [...]
Blue Yonder's First Intake of MR Apprentices Blue Yonder is thrilled to announce the launch of the Level 4 Market Research Executive Apprentice Scheme in conjunction with MRS and supported by Swarm Training professional body. This new entry level recruitment initiative will welcome at least five new apprentices over the next two years, with [...]
Methodological Innovation in Claims Our webinar was led by Kate Binner, Head of Sense:Lab, and Richard Heath, Managing Director, on 7th June 2023. This 40 minute recorded session is both practical and inspirational in equal measure. Learn how to make sure your claims win where they matter. This on-demand webinar covers: Designing and testing [...]
The last 3 months have seen several large-scale market research conferences in the UK, not least the annual MRS Insight Alchemy conference and The Quirk’s Event both held in London earlier this year. Market Researchers are a wonderful animal. In possession of an intellect and diligence which makes them sceptical of #TheNextBigThing, but by [...]
We are delighted to welcome Elspeth Bradley, Qualitative Insight Director, to our growing team at Blue Yonder Research. Elspeth has joined us from Spark with a wealth of agency-side experience, as well as extensive client-side expertise, having held the positions of Head of Marketing Information at Boots and Senior Manager of Research & Planning [...]
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