We are proud to welcome Gemma Mitchell as Associate Director Blue Yonder Research, a leading name in innovative market research, is thrilled to announce the latest addition to its team – Gemma Mitchell, our new Associate Director. Gemma, has joined us from MMR, and we couldn't be more excited about the [...]
We took the opportunity to be Silver sponsors at the world's leading Sensory Science Symposium. This month, Kate Binner and Lara Rudin attended the Pangborn Sensory Science conference in Nantes, France. This was an amazing opportunity to meet new and potential clients from across the globe. Kate additionally hosted our workshop: ‘The Claims Workshop: How [...]
Industry: Hospitality Location: UK Solution: Brand Mapping "The insights provided were invaluable. They didn't just shed light on what our customers want but made it clear how those desires vary across regions. By understanding the balance between our global brand's appeal and local needs, we're now better positioned to deliver exceptional experiences." [...]
Industry: FMCG Category: Food Location: UK Solution: Ethnographic Brand Mapping "After struggling to gain traction against category giants, the insights from this study were a game-changer. The team didn't just help us find a place in the market; they carved out a leadership position for us. Now our product isn't just another [...]
Industry: FMCG Category: Food Location: UK Solution: Quant Assessment Toolkit "Blue Yonder transformed the once-stagnant pasta aisle into a hub of innovation and excitement. Their insights and strategies have reignited our passion and confidence in the category's growth potential." From boredom to boom: Unleashing hidden potential with Blue Yonder [...]
Blue Yonder Innovation Awards Q2: April to June 2023 We are proud to announce the winners of our Quarterly Innovation Award for Q2! The competition was incredible for this quarter, arguably our best review yet! Everyone in the team has worked so hard and presented their innovations fantastically, however we [...]
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