Welcome to the Campaign for Real Innovation!

At Blue Yonder, we are on a mission to demystify Innovation and make it more accessible for client-side and agency teams alike. Working with global innovation experts from the world’s leading FMCG brands, we’re determined to deliver inspiration and practical wisdom in equal measure to change the face of our industry and take us into the future.

In October, The C4RI kicked with the first session in the campaign: “Laying the Foundations for Innovation”. Premiering at two in-person events in London & Leeds, this first session was hosted by Hannah Rogers, Jonathan Million & Ben Diamant who showcased our ‘Innovation Foundations’ documentary.

‘Laying the Foundations for Innovation’ digital release is coming soon!

The mission: Demystify Innovation

•Define innovation: what it is and what it is not: give teams the tools to recognise innovation

•Give teams confidence to innovate: understand the barriers, understand the mindset and understand how to create the culture

•Make innovation more accessible: it’s not just about creativity, it’s about relentless practicality

•Create an innovation eco-system: connect to the right people at the right time

Upcoming Sessions in The C4RI

• Barriers to innovation and how to overcome them…

• When to red flag innovation.

• Ideation methodologies: NPD and new services.

• How to create a culture of innovation

• How to measure the success of innovation

• Sleeping with the enemy: winning stakeholder buy in

London Premier Event

Leeds Premier Event

Featured Partners:

Meet The Speakers:

Ben Diamant

Head of Product (Special Projects) at Ooni Pizza Ovens

Tiana Conley

VP Global Portfolio Strategy at Mars

Neil Patel

Group Lead Consumer Sensory Insight at Nestle

Michelle Roberts
Independent Brand Strategist at Brand Shed

Michel Bonnet

Sensory & Consumer Insight Specialist at Azur Insights

Paul Thomas

International Insight Director at Beam Suntory

Emma Goff

Senior Innovation Coach at General Mills

Jonathan Million

CIO & Founder of Blue Yonder

The mission: Demystify Innovation

How we’ll do it:

•Define innovation: what it is and what it is not: give teams the tools to recognise innovation

•Give teams confidence to innovate: understand the barriers, understand the mindset and understand how to create the culture

•Make innovation more accessible: it’s not just about creativity, it’s about relentless practicality: sharing toolkits to help create the right culture, land innovation with stakeholders, know when to kill ideas, how to overcome logistical challenges and finally how to measure success

•Create an innovation eco-system: connect to the right people at the right time