The right claim doesn’t just describe a product, it creates an edge. It’s what sparks interest, drives trial, and turns attention into action. But when every product makes a claim, standing out takes more than simply stating a benefit. To truly differentiate on pack, in communications, and in consumers’ minds, brands need to find [...]
This year’s conferences and client collaborations have reinforced a clear message: putting the consumer first is still the driving force behind product innovation. Blue Yonder’s response is to focus even more on our 3 innovation pillars: Human Powered AI, Agile Obsession, and Real-World Moments. Having spent 9 months this year on the front line [...]
Key Takeaways in AI, Agility, and Emotion in Research Episode Five Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science. From cutting-edge AI applications to [...]
What is Consumer Perception? Consumer perception refers to the way a customer regards and views a brand, product, or service based on a number of different factors. These include prior experiences, previously formed attitudes, and a person’s overall beliefs and values. Perception can be shaped by both individual circumstances (such as personal experiences) and [...]
Introduction: why this matters?Understanding how your product performs is only part of the picture. To make informed decisions on pricing, product development, marketing, and brand positioning, you also need to know how your brand influences perception. Using both branded and unbranded testing provides a more complete view, revealing the true value your brand adds and [...]
The pace of innovation is relentless, and today’s R&D teams must be agile not just to keep up, but to stay ahead. This was the focus of Blue Yonder’s recent breakfast event in Leeds, where R&D leaders from a range of industries came together to explore how to embed real agility into their innovation [...]
Strong relations driving innovation and new category success Launching something new? Whether it’s a category-first innovation or a bold product pivot, it is never easy. It takes more than great ideas and robust research design. It takes trust, communication, and a partner who’s as invested in the outcome as you are. At the [...]
Introduction When conducting research – whether commercial, medical, academic, or social – gaining ethics approval is often a critical step. Ethics approval ensures that research is conducted responsibly, safeguarding participants' rights, privacy, and wellbeing. If your study involves human participants, it's crucial to know when ethics approval is required, how to obtain it, [...]
How to Avoid Legal Challenges Making claims about a product – whether related to taste, smell, performance, or other attributes - can be a powerful marketing tool. However, if these claims are not backed by rigorous research, they can expose your company to legal challenges, competitor disputes, and reputational risks. To ensure your [...]
Uncovering insights with confidence Fragrance is incredibly emotional, but also difficult to articulate and translate. As a result, fragrance testing does pose some unique challenges. Here at Blue Yonder we have 20 + years heritage in fragrance R&D testing. Our Lab team have specialists in this area, leaning on best practices as well as [...]
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