2022 was a tough year for the MR industry. Early industry data showed that Market Research was squeezed hard, which was not unexpected, with budgets under pressure to go further. That is why, more so than ever, it is important to stay strong, have the right forward thinking, pro-active approach and dogged determination, which [...]
What do we mean by Innovation? ‘Innovation’ is one of those words that is everywhere; we hear it every day. It’s thrown around as a challenge, as an objective and as a badge of honour. Be more innovative. We need to be more innovative. We are innovative. Yet what ‘innovative’ and ‘innovation’ means is [...]
Challenging the Status Quo on NPS A Digital Panel Discussion on this Controversial Topic Love them or hate them, Net Promoter Scores (NPS) are everywhere in the brand world; but should they be? At Blue Yonder, we’re big believers in tracking metrics that matter, asking and tracking the right questions for businesses which have a [...]
How Unlocking Mental Wellbeing: Insights from Karen Schofield Many people who have mental health conditions aren’t sure how to cope with their symptoms and resort to unhealthy coping mechanisms to push away their emotional discomfort. Mental health awareness doesn’t just help you. Knowing more about mental health disorders can also help your family [...]
As it's mental health awareness week, I thought I'd share this video from the BBC and Open University on the importance of flexible thinking. It very much links back with resilience and one of my favourite pieces of advice - that you can't always change the circumstances you find yourself in, but you always [...]
Revolutionizing Petrol Stations: The Role of Strong Brands and EV Charging Partnerships Petrol stations are the poster-child example of functional (convenience, price) attributes driving behaviour. The ‘experience’ (if it can be called that) is a couple of minutes max and, if you pay at the pump it can be a minute, [...]
Annie Tran is Client Communication manager at Blue Yonder Research. This interview was conducted by Colour of Research (CORe), an amazing company who champion diversity in the research industry. Check out their work HERE Thank you for taking part in our Asian Amplification Series Annie! We are excited to hear and share your story [...]
The Nit-picking Narrative Anyone who is interested in the progress around sustainability will probably have noticed a recurring theme in the mass media over the last decade and how they cover it- - the nit-picking narrative. Anyone who is interested in the progress that society is making around sustainability will perhaps have noticed [...]
Clickscape: Understanding the compounding effect of moments Every interaction with a brand no matter where we are in the purchase journey leaves an impression, positive or negative. And there are so many more of these that we think there are. In Brand:Lab and Blue Yonder we refer to this as understanding the [...]
I love innovation because it’s about people. The best innovations come from conversation, from listening to people, and understanding their challenges, because you can’t find the solution without knowing the problem. People often ask me what it means to work in Innovation, and I often boil it down to that “I find better ways [...]
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