Petrol stations are the poster-child example of functional (convenience, price) attributes driving behaviour. The ‘experience’ (if it can be called that) is a couple of minutes max and, if you pay at the pump it can be a minute, and then you’re off. There have been some signs of new partnerships in the last [...]
Annie Tran is Client Communication manager at Blue Yonder Research. This interview was conducted by Colour of Research (CORe), an amazing company who champion diversity in the research industry. Check out their work HERE Thank you for taking part in our Asian Amplification Series Annie! We are excited to hear and share your story [...]
It’s a question we (Brand:Lab) and I get asked a lot. What’s the Brand:Lab way? My response: Until I know more about your situation, it depends. Firstly, how will you use the segmentation when we deliver it? What’s the fundamental business challenge? What you will do with the clever analysis informs a lot from [...]
Our industry is all about insight. We occasionally talk about ‘learning’, or ‘knowledge’ and, more often, we talk about ‘understanding’ – this implies something richer, something deeper, but mainly we throw around the word ‘insight’. It’s got those wonderful connotations of profundity and of an awareness of something that no one else yet knows… [...]
Breaking through the lifestyle business brick wall! Many entrepreneurs start their business through unplanned circumstances, and often set off without a plan, just working very hard and caring about their clients, and wanting to please. This can go on for many successful years and ultimately the entire lifespan of the founders, offering them a [...]
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