Key consumer sensory learnings and takeaways from EuroSense 2024 Episode One We're excited to introduce you to our brand-new podcast series, where we explore the cutting-edge world of sensory science, consumer behaviour, and innovation. In our first episode, Richard Heath, Managing Director at Blue Yonder Research is joined by Kate [...]
Choosing the right approach When it comes to market research, one of the key decisions is choosing between testing with naïve consumers (everyday users) or using expert sensory panellists. Both approaches offer valuable insights, but they serve different purposes and come with their own sets of strengths and weaknesses. Understanding when to use each [...]
This article was created by Kate Binner, in collaboration with Reckitt, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context Understanding the holistic journey consumers go on when buying products is crucial as it provides a comprehensive view of their decision-making process. Consumers don't just [...]
Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]
Redefining FMCG Innovation It is no secret that innovation is key to staying ahead of the competition in the Fast-Moving Consumer Goods (FMCG) industry. Products and categories have been hyper-optimised through years of research and innovation. We are often now looking for small edges to get ahead. Research must therefore be detailed and precise in [...]
Utilising in the moment technology to understand symptom experience Watch this insightful webinar featuring our very own Hannah Over, Innovation Manager, and Luke Green, Innovation Executive, as they explore how this revolutionary technology, Clickscape®, has been used to track a Fibromyalgia patient’s symptom experiences with minimal disruption to their daily [...]
In the ever changing and evolving landscape of market research, the ability to perceive reality through various lenses is invaluable. Sometimes ‘wearing a different hat’ is important to enable researchers to understand diverse perspectives to create truly consumer-centric products. By exploring this idea, we can appreciate the necessity of integrating multiple viewpoints to achieve comprehensive [...]
Creating edges with insight The Consumer Packaged Goods (CPG) industry is renowned for its rapid pace and constant evolution. Finding new edges is crucial. We believe it is possible to harness cutting-edge technology to gain real-time insights and create competitive advantages in this hyper-optimised industry. There are two primary routes to achieving this: 1. [...]
We are excited to share key insights from our recent in-person Campaign for Real Innovation (C4RI) event. This event focused on practical ways to foster a culture of innovation within your business and across various industries. Our breakfast briefing featured valuable contributions from expert speakers including Liga Magdalenoka-Keen, Director of International Insights at Scientific [...]
In the ever-evolving landscape of product design, staying ahead of consumer demands and market trends is critical. Traditional qualitative research methods, while insightful, often fall short in providing the precise, actionable guidance that design and R&D teams need to create superior products. Moreover, clients often face challenges in aligning their teams - whether technical [...]
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