Revolutionizing Petrol Stations: The Role of Strong Brands and EV Charging Partnerships Petrol stations are the poster-child example of functional (convenience, price) attributes driving behaviour. The ‘experience’ (if it can be called that) is a couple of minutes max and, if you pay at the pump it can be a minute, [...]
Annie Tran is Client Communication manager at Blue Yonder Research. This interview was conducted by Colour of Research (CORe), an amazing company who champion diversity in the research industry. Check out their work HERE Thank you for taking part in our Asian Amplification Series Annie! We are excited to hear and share your story [...]
The Nit-picking Narrative Anyone who is interested in the progress around sustainability will probably have noticed a recurring theme in the mass media over the last decade and how they cover it- - the nit-picking narrative. Anyone who is interested in the progress that society is making around sustainability will perhaps have noticed [...]
Clickscape: Understanding the compounding effect of moments Every interaction with a brand no matter where we are in the purchase journey leaves an impression, positive or negative. And there are so many more of these that we think there are. In Brand:Lab and Blue Yonder we refer to this as understanding the [...]
I love innovation because it’s about people. The best innovations come from conversation, from listening to people, and understanding their challenges, because you can’t find the solution without knowing the problem. People often ask me what it means to work in Innovation, and I often boil it down to that “I find better ways [...]
Annual Innovation Report 2022 The world has undergone a generation-defining period of change. Whether it’s a worldwide pandemic bringing the international economy to its knees, or the changing consumer mindset that this has inspired, it has never been more important for companies to innovate. To invest the time and money required for genuine innovation. [...]
Everything Speaks: Introducing the Sustainability Moments of Truth (SusMOT) The Micro moments in life matter, they form impressions (conscious and subconscious), and make or break what we will do next. It’s what I believe, it's what Brand:Lab believes. Jan Carlzon of SAS - Scandinavian Airlines first called these moments of truth (MOT) in the [...]
Clickscape: The Need in the moment research Why most sustainability research fails to hit the mark: A rallying cry for behavioural, in the moment research - Clickscape Asking people how much they really care about sustainability is a topic that gets plenty of eye rolls in any client organisation in 2022. The main [...]
Getting practical about sustainability We need to get (really) practical about everyday sustainability: Nailing the reformulation and moments of truth. If you’re anything like me you’re doing what you can to reduce your use of single use plastic, but occasionally you have to revert back to old ways for practical reasons. For years [...]
Find the 'Edges' for Competitive Advantage Our industry is all about insight. We occasionally talk about ‘learning’, or ‘knowledge’ and, more often, we talk about ‘understanding’ – this implies something richer, something deeper, but mainly we throw around the word ‘insight’. It’s got those wonderful connotations of profundity and of an awareness [...]
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