Innovation Masterclass: Using Insight to Drive Change

With Ros Antrobus from LIV Golf

This interview originally featured in the Innovation Masterclass 2022. In this session, Richard Heath (Blue Yonder) & Ros Antrobus (LIV Golf) discuss how we can use insight to drive innovative change.

The Innovation Master Class 2022 is a partnership between Aura Insight, the UK’s biggest client-side research networking and events organisation, and Blue Yonder, an agency renowned for its innovative mindset and real-world impact.

Over the course of 4 conversations, Blue Yonder talked with representatives from industry-leading companies to learn how they practically approach innovation.